The real stars of BUZZ are all of the nonprofit organizations that provide services that would otherwise go unfulfilled in our communities.
For Season 1, we are working with organizations that are impacted in various ways by COVID-19: Roanoke Area Ministries (RAM House), Southwest Virginia Ballet, Mill Mountain Zoo, Feeding Southwest Virginia, and Healing Strides of Virginia.
As skilled and passionate as these organizations are in fulfilling their missions, they often lack the time or expertise or personnel or bandwidth to properly promote their organization. This lack of good marketing — this shortage of buzz, if you will — limits their ability to reach more prospective clients, patrons, volunteers and donors who will further their cause.
A key partner in BUZZ is the American Advertising Federation, Roanoke chapter (AAF Roanoke), an IRS 501(c)(3) organization whose mission includes offering volunteering opportunities for its members to enhance marketing initiatives for the region’s nonprofit community. The organization’s skills-based public service programs have provided more than $1 million worth of pro bono advertising and marketing services in the last 5 years. AAF Roanoke members comprise the Hive in Season 1 of BUZZ including 5 Points Creative, Roava Digital, Carrie Cousins, and Wordsprint.