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Episode 12 revisits Mill Mountain Zoo & EastMont Community Foundation

Episode 12 revisits Mill Mountain Zoo & EastMont Community Foundation 1024 576 Michael Hemphill

As originally broadcast June 16, 2021, on Blue Ridge PBS …

In 2020 BUZZ featured two nonprofits in dire need of a marketing makeover: Mill Mountain Zoo (Episode 3) and Mountain Valley Charitable Foundation (Episode 7).

Mill Mountain Zoo in Roanoke, Va., wondered if the word “zoo” had too negative a stereotype … nor best captured its mission and vision.

Meanwhile in Montgomery County, Va, Mountain Valley Charitable Foundation wondered if its name accurately described the community it served … after all there are lots of mountains and valleys.

Thankfully, marketing specialist Wordsprint was willing to provide pro bono rebranding for both organizations. In Episode 12, we revisit these nonprofits to see how they’ve incorporated Wordsprint’s marketing makeovers to help them achieve more … buzz!

BUZZ is a program of AAF Roanoke and is sponsored in part by the Virginia Film Office – VIRGINIA IS FOR FILM LOVERS.

BUZZ features Blue Ridge Women’s Center

BUZZ features Blue Ridge Women’s Center 600 337 Michael Hemphill

As originally broadcast on May 5, 2021, on Blue Ridge PBS …

A woman confronting an unexpected pregnancy too often doesn’t know where to turn. Blue Ridge Women’s Center wants her to turn to the nonprofit and its free resources that support her pregnancy, her transition to motherhood, or her decision to make an adoption plan. 

Through an array of radio stations and digital marketing pros, Mel Wheeler, Inc., is spreading the nonprofit’s mission to help women “feel empowered to make the best decision for themselves and their families.”

This episode is sponsored in part by Beacon Wealth Consultants.

BUZZ produces “Friends of the Blue Ridge JAM” for PBS

BUZZ produces “Friends of the Blue Ridge JAM” for PBS 1024 1024 Michael Hemphill

As originally broadcast May 1, 2021, on Blue Ridge PBS …

“Friends of the Blue Ridge JAM” is a special hour-long concert by the Junior Appalachian Musicians, Inc. (JAM), hosted by Friends of the Blue Ridge. This collaboration celebrates cultural arts along the Blue Ridge Parkway, focusing on how musical traditions are being passed along to the next generation through community JAM programs. The show is produced by BUZZ.

This collaboration celebrates cultural arts along the Blue Ridge Parkway, focusing on how musical traditions are being passed along to the next generation through community JAM programs. The show is produced by BUZZ.

The episode features five young musicians ages 11 to 17 who have gained great interest and talent in old time and bluegrass music by participating in JAM programs. The segment will feature a mix of old-time and bluegrass music as well as interviews and information about the important missions of Friends of the Blue Ridge and JAM.

This performing group has graced stages at FloydFest, Merlefest, HoustonFest, Knoxville’s WDVX Blue Plate Special, and the West Virginia Strawberry Festival. 

Sophia Puckett, 17, of Galax, Va., is a singer, clawhammer banjo, mandolin, and accordion player who has already evolved from JAM student to JAM teacher in less than ten years. “This experience has taught me how to reach out to kids and get them to want to learn about the music,” said Sophia about her recent transition from student to teacher. 

Logan Thompson, 14, of Glade Spring, Va., got his musical start in the two JAM programs serving Washington County and Smyth County. A multi-instrumentalist, as well, Logan plays upright bass and clawhammer banjo in a way that feels more like generations of experience, rather than only a few short years. 

To demonstrate the powerful impact place-based education can have on students, Savannah Hodges of Wytheville, Va., joined the cast. At age 11, she has only been playing fiddle for a few months, but music “runs in her family” back to her great grandfather, James Lindsey. Savannah will be participating in the Wythe County JAM program next school year. 

Graydon Shepherd, 12, of West Jefferson, N.C., has been playing the fiddle in the Ashe JAM program since third grade. Much of his fiddle repertoire is local to Ashe and Grayson musical history – an area that is known for being a hotbed of musicians. He cited one of his favorite songs to be, “Sugar Hill”, a tune that is heard commonly at local fiddlers conventions and jam sessions. 

Karlee Hamm, 13, of Lansing, N.C., also participates in Ashe JAM, where she has learned how to play guitar and sing from local teaching artists. Karlee has been winning prizes in youth contests since a young age, and enjoys performing with the New River JAM Band, of which Logan and Sophia are also members.

BUZZ Episode 10 features Giles County foster care

BUZZ Episode 10 features Giles County foster care 1024 561 Michael Hemphill

As originally broadcast on April 28 on Blue Ridge PBS … episode 10 of BUZZ, featuring rural Giles County’s foster care crisis.

Giles County has far more children in foster care than foster homes able to care for them, forcing county social workers to place them in homes often times hours away. Not only are these children leaving behind their biological families, they are also disconnected from their schools, friends, teachers and support services.

Thankfully, 5Points Creative in Roanoke has worked in this world, having recently helped DePaul Community Resources recruit more foster families to its cause. Together — along with a familiar face from a previous episode of BUZZ and Giles County native Burman Clark, president of Muneris Benefits — they provide the county with resources … and hope.

BUZZ Episode 9 featuring Virginia 811

BUZZ Episode 9 featuring Virginia 811 600 337 Michael Hemphill

As originally broadcast on April 14, 2021, on Blue Ridge PBS …

You wouldn’t think underground utilities would inspire much emotion … until you meet the folks working at Virginia 811. For them, protecting the state’s electric, gas, water, sewer and telecommunications lines is as vital an act of citizenship as voting.

Helping their quest to make more Virginians “know what’s below” before before they start digging is digital marketing specialist Carrie Cousins, president of AAF Roanoke.

BUZZ | Episode 8 featuring Feeding Southwest Virginia

BUZZ | Episode 8 featuring Feeding Southwest Virginia 600 337 Michael Hemphill

As originally aired April 7, 2021, on Blue Ridge PBS

Feeding Southwest Virginia operates in 26 counties, serves 360 partner agencies, feeds 100,000 people a month or $30 million worth of food a year.

But there’s one number especially important this year: 40. That’s the number of years that the nonprofit has been serving the region in 2021.

Helping Feeding Southwest Virginia celebrate this milestone is Access Advertising, joined by BOSS Motion Picture Company and Boyd Pearman Photography … with a couple of other surprises from the region’s leaders.

Wells Fargo Tower celebrates Feeding Southwest Virginia for BUZZ

Wells Fargo Tower celebrates Feeding Southwest Virginia for BUZZ 600 334 Michael Hemphill

FOR IMMEDIATE RELEASE

March 17, 2021 (Roanoke, Va.) – The Wells Fargo Tower in downtown Roanoke, Virginia, will be lit in orange and green Thursday through Monday in celebration of Feeding Southwest Virginia’s 40th anniversary.

The special lighting in the nonprofit’s colors came at the request of the television show BUZZ, which airs on Blue Ridge PBS throughout Southwest Virginia and on VPM in Richmond, Charlottesville and Harrisonburg. BUZZ features nonprofit organizations receiving pro bono marketing expertise so that they can attract more buzz and, with it, more donors, volunteers and clients to their cause.

To help commemorate Feeding Southwest Virginia’s 40th year, Access Advertising & Public Relations — joined by BOSS Motion Picture Company and Boyd Pearman Photography — is donating a comprehensive campaign of videos, social media, newsletters and events to mark the milestone throughout the year.

“For 40 years, and especially this past year with COVID-19, Feeding Southwest Virginia has been on the frontlines of our region’s efforts fighting hunger, providing food for 100,000 people a month through 360 partner agencies in 26 counties,” said BUZZ creator Michael Hemphill. “We are excited to kickoff our 2021 season by featuring such an incredible organization.”

BUZZ thanks Poe & Cronk Real Estate Group, the tower’s leasing and management firm, for honoring the lighting request, which will be included in the episode that airs April 7.

Other new episodes include:

April 14 (Virginia811 with Carrie Cousins): You wouldn’t think underground utilities would inspire much emotion … until you meet the folks working at Virginia 811. For them, protecting the state’s electric, gas, water, sewer and telecommunications lines is as vital an act of citizenship as voting. Helping their quest to make more Virginians “know what’s below” before they start digging is digital marketing specialist Carrie Cousins, president of AAF Roanoke.

April 28 (Giles County Foster Care with 5Points Creative): Like most places in Virginia, rural Giles County has been trying to help too many foster children with too few homes. Many must be placed in other counties hours away from their families, schools, friends and other services, exacerbating an already traumatic experience. Thankfully, 5Points Creative in Roanoke has worked in this world, having recently helped DePaul Community Resources recruit more foster families to its cause. Together — along with a familiar face from a previous episode of BUZZ — they provide Giles County with resources … and hope.

May 5 (Blue Ridge Women’s Center with Mel Wheeler, Inc.): A woman confronting an unexpected pregnancy too often doesn’t know where to turn. Blue Ridge Women’s Center wants her to turn to them and their resources that support her pregnancy, her transition to motherhood, or her decision to make an adoption plan. Through an array of radio stations and digital marketing pros, Mel Wheeler, Inc., is spreading the nonprofit’s mission to help women “feel empowered to make the best decision for themselves and their families.”

BUZZ is a program of AAF Roanoke, produced by Dan Mirolli, danmirolliphotography.com, and is sponsored in part by the The Virginia Film Office.

# # #

Contact:
Michael Hemphill | Creator of Buzz
www.buzz4good.com
michael@buzz4good.com
540.556.2879

Introducing “Nonprofit Marketing” Videos

Introducing “Nonprofit Marketing” Videos 600 338 Michael Hemphill

BUZZ — our inspiring TV show that features the great work nonprofit organizations do in our country — now presents a new video series, NONPROFIT MARKETING from Buzz4Good.

Here we share from our show the marketing expertise from our team of creative professionals to help YOUR nonprofit attract more donors, volunteers and clients to your cause.

YOUR WEBSITE is your nonprofit’s calling card! You want it to be as professional as your organization. SPIN YOU BEST NONPROFIT WEBSITE features digital marketing specialist Carrie Cousins​, helping a nonprofit overcome its website woes. See original episode here.

BUZZ “shines” at Advertising Awards Gala

BUZZ “shines” at Advertising Awards Gala 600 450 Michael Hemphill

BUZZ creator Michael Hemphill was awarded the inaugural SHINE AWARD at Thursday’s Western Virginia American Advertising Awards Gala, hosted by AAF Roanoke.

The 2020-21 award was presented in recognition of BUZZ’ public service work helping nonprofit organizations through its TV show that airs on Blue Ridge PBS and, starting in April, on VPM public television serving Richmond-Charlottesville-Harrisonsburg.

“Our work wouldn’t be possible, though, without the American Advertising Federation of Roanoke and its membership of incredible marketing professionals who donate their time and talent to the nonprofits we feature,” says Hemphill. “They are the people who really shine on BUZZ.” 

Hemphill also credits his director of photography and editing, Dan Mirolli, “who brings the shine to our production in every episode.”

Now You can be in every episode

Now You can be in every episode 600 408 Michael Hemphill

Now you can literally be in every episode of BUZZ and help us feature even more nonprofits on our inspiring TV show!

As a BUZZ HIVE member through Patreon (for as little as $5/month) you’ll support our production costs AND enjoy exclusive membership benefits:

🐝 ON-SCREEN credit after every episode
🐝 SNEAK PEEKS at upcoming shows
🐝 Unique BUZZ merch
🐝 Access to POLLS to choose our next nonprofit
🐝 Behind-the-scenes VIDEOS on location
🐝 And more.

Your membership will provide a sustaining source of support so we can bring BUZZ — now airing on Blue Ridge PBS and VPM — to more worthy charitable organizations.

THANK YOU!