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BUZZ creator Michael Hemphill featured in Valley Business FRONT 532 900 Michael Hemphill

BUZZ creator Michael Hemphill featured in Valley Business FRONT

Two weeks ago, Tom Field, publisher of Valley Business FRONT, called to say he wanted to put me on the cover of the December issue. I was of course honored, but also prepared when the issue finally arrived.

What truly surprised and touched me were Tom’s words inside.

Hemphill started his marketing and development support business for nonprofits right when COVID-19 hit … he’s our FRONTList leader because of the creative and noble strategies he culled to produce one of the best entrepreneurial pursuits we’ve covered.

At the very time many would think there is no way to capitalize on community service organizations (who are always challenged and were often already struggling), Hemphill completely re-crafted an idea from Roanoke’s AAF advertising club (Createathon) where collaboration is used to develop publicity and awareness and fundraising to bolster and completely upgrade select nonprofits.

Specifically, his Buzz television show (on Blue Ridge PBS; third season), documentary, podcast, and other communications (from his journalism experience) serve as the main production to accomplish the upgrades and move organizations a big step up. The majority of funding comes from sponsors and intense, hard-earned connections.

It’s public service, indeed; but it’s also a business, no question. Well-deserved of our spotlight.

Valley Business FRONT – December 2022

None of this would have been possible without you and the many partners we’re fortunate to have in our Hive:

  • AAF Roanoke’s incredible marketing pros;
  • Our production partner: Dan Mirolli Photography;
  • Our broadcast partners Blue Ridge PBS and WFIR;
  • Countless sponsors and donors who believe in our cause;
  • And of course the nonprofits we’re privileged to feature in each episode of our TV and radio show.

So in this season of thankfulness, I thank you all – and Valley Business FRONT – for supporting our mission!

Michael Hemphill
Creator & Host

25th BUZZ stars West End Center + 5Points Creative 900 503 Michael Hemphill

25th BUZZ stars West End Center + 5Points Creative

As originally broadcast Oct. 19, 2022, on Blue Ridge PBS …

In the 1970s during summers and after school, children often wandered the streets without supervision of Roanoke’s West End, a neighborhood defined by poverty and crime, vacant lots and vandalized buildings. But then a group of churches and civic groups came together to establish West End Center as a safe haven — and more importantly, hope — for the neighborhood children.​

Today, West End Center serves about 150 children each year, providing them and their families with low-cost academic enrichment, wellness programs and leadership training to become productive, responsible adults.

BUZZ partner 5Points Creative returns to provide a comprehensive marketing package to promote West End Center to a wider audience.

Funding for this episode comes from the Louise R. Lester Foundation and Freedom First Credit Union.

BUZZ Episode 18 Features Roanoke Arts Pop! 1024 588 Michael Hemphill

BUZZ Episode 18 Features Roanoke Arts Pop!

As originally broadcast on March 23, 2022, on Blue Ridge PBS …

Helped by the “buzz” created by LeadPoint Digital’s digital marketing campaign, the Taubman Museum of Art hosted performances, exhibits and activities from 20+ different arts and cultural organizations at the 2nd annual Roanoke Arts Pop! on March 4-6, 2022.

In partnership with the Roanoke Cultural Endowment and City of Roanoke, BUZZ showcases the weekend event in this second part of a 6-episode series in 2022 revolving around a collective arts and cultural marketing initiative for the Roanoke Valley.

We thank Freedom First Credit Union for providing additional sponsorship support of this episode!

BUZZ 2022 Premier 601 340 Michael Hemphill

BUZZ 2022 Premier

Watch the 2022 premier of BUZZ 🐝 as it appeared Jan. 26 on Blue Ridge PBS …

Since our launch in 2020, we’ve featured 12 #nonprofits who’ve been helped by AAF Roanoke #marketingpros. In this episode — filmed at our recent 12th Day of Christmas party – BUZZ creator Michael Hemphill reflects on where we’ve come from, more importantly where we’re going, and acknowledges all who have made BUZZ possible.

Highlights include interviews with Hope to Walk, Local Colors, 5 Points Music Sanctuary, Children’s Trust, Council of Community Services, Virginia Children’s Theatre, Center in the Square and more.

Our “12 Buzz4Goods Song” about:

  1. Southwest Virginia Ballet & Carrie Cousins, MBA
  2. Healing Strides of VA & 5Points Creative
  3. Mill Mountain Zoo & Wordsprint
  4. RAM House & Wheeler Digital
  5. Eastmont Community Foundation & Wordsprint
  6. Feeding Southwest Virginia & Access Advertising & Public Relations
  7. Virginia 811 & Carrie Cousins
  8. Giles County, Virginia & 5Points Creative
  9. Blue Ridge Women’s Center & Wheeler Digital
  10. Christiansburg Institute & Spectrum Media Solutions
  11. Children’s Assistive Technology Service & 5Points Creative
  12. Habitat for Humanity of the New River Valley & 5Points Creative

And our sponsors:
🐝 Partners in Financial Planning, LLC
🐝 Beacon Wealth Consultants, Inc.
🐝 Woods Rogers PLC
🐝 Community Foundation of the New River Valley
🐝 Virginia Film Office
🐝 Eastmont Community Foundation
🐝 Branch Builds
🐝 ABLEnow & Virginia529
🐝 Freedom First Credit Union
🐝 The Louise R. Lester Foundation

Patreon supporters: Paul and Tracy Jenkins, Tom Angleberger and Cece Bell, Lisa Garcia, Jeff and Carrie Pomeroy, Billy and Lindsey Tyra, and Jim Pearman

“12 Buzz4Goods” Song 900 506 Michael Hemphill

“12 Buzz4Goods” Song

Here on the 12th day of Christmas, BUZZ creator Michael Hemphill presents his “12 Buzz4Goods” song!

Here we look back on the 12 nonprofits that have been featured on BUZZ since our debut in August 2020 on Blue Ridge PBS. We also thank our sponsors and the marketing pros who gave these organizations more “buzz.”

And we look ahead to an exciting 2022!

  1. Southwest Virginia Ballet & Carrie Cousins
  2. Healing Strides & 5Points Creative
  3. Mill Mountain Zoo & Wordsprint
  4. RAM House & Wheeler Digital
  5. Eastmont Community Foundation & Wordsprint
  6. Feeding Southwest Virginia & Access
  7. Virginia811 & Carrie Cousins
  8. Giles County & 5Points Creative
  9. Blue Ridge Women’s Center & Wheeler Digital
  10. Christiansburg Institute & Soectrum Media Solutions
  11. Children’s Assistive Technology Service & 5Points Creative
  12. Habitat for Humanity of the New River Valley & 5Points Creative