As originally broadcast June 16, 2021, on Blue Ridge PBS …
In 2020 BUZZ featured two nonprofits in dire need of a marketing makeover: Mill Mountain Zoo (Episode 3) and Mountain Valley Charitable Foundation (Episode 7).
Mill Mountain Zoo in Roanoke, Va., wondered if the word “zoo” had too negative a stereotype … nor best captured its mission and vision.
Meanwhile in Montgomery County, Va, Mountain Valley Charitable Foundation wondered if its name accurately described the community it served … after all there are lots of mountains and valleys.
Thankfully, marketing specialist Wordsprint was willing to provide pro bono rebranding for both organizations. In Episode 12, we revisit these nonprofits to see how they’ve incorporated Wordsprint’s marketing makeovers to help them achieve more … buzz!
BUZZ is a program of AAF Roanoke and is sponsored in part by the Virginia Film Office – VIRGINIA IS FOR FILM LOVERS.
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