The Hokie Way

As originally broadcast on October 4, 2023, on Blue Ridge PBS …

Virginia Tech sports fans are understandably passionate about how its teams perform on the field and court. But for nonprofits throughout Virginia there’s as much enthusiasm for what the Hokies are doing outside of the games to further their missions in the community.

That’s due to another nonprofit in and of itself: The Hokie Way.

The Hokie’s Way mission is to create opportunities for Virginia Tech student-athletes to leverage their Name, Image, and Likeness (NIL) in support of charitable organizations. On today’s episode of BUZZ, we will feature head football coach Brent Pry, women’s basketball coach Kenny Brooks, and two of our favorite Hokies: Liz Kitley and Sean Pedulla, in hopes we can help The Hokie Way score more buzz of its own.

Funding for this episode is generously provided by Partners in Financial Planning and EvolutionHR.