As originally broadcast September 29, 2026, on Blue Ridge PBS …
Here on BUZZ we usually spend most of an episode highlighting the inspiring work of a nonprofit organization … while providing a little air time to the creative marketing professionals who donate their talent helping that nonprofit attract more donors, volunteers and clients to its cause.
But on today’s show it’s the marketing folks who take center stage. Here we’ll share the work of two Virginia Tech professors who provide their marketing students in the Pamplin College of Business with actual clients and real hands-on learning – all the while helping two local nonprofits achieve more … buzz!
We thank James Pearman of Partners in Financial Planning for underwriting our production.