25th BUZZ stars West End Center + 5Points Creative
As originally broadcast Oct. 19, 2022, on Blue Ridge PBS …
In the 1970s during summers and after school, children often wandered the streets without supervision of Roanoke’s West End, a neighborhood defined by poverty and crime, vacant lots and vandalized buildings. But then a group of churches and civic groups came together to establish West End Center as a safe haven — and more importantly, hope — for the neighborhood children.
Today, West End Center serves about 150 children each year, providing them and their families with low-cost academic enrichment, wellness programs and leadership training to become productive, responsible adults.
BUZZ partner 5Points Creative returns to provide a comprehensive marketing package to promote West End Center to a wider audience.
Funding for this episode comes from the Louise R. Lester Foundation and Freedom First Credit Union.