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arts and culture

BUZZ Watch Party: The Arts & Economic Development in Roanoke, Virginia 900 471 Michael Hemphill

BUZZ Watch Party: The Arts & Economic Development in Roanoke, Virginia
Join our free Watch Party on June 21, 6 p.m., at 5 Points Music Sanctuary as we preview our newest BUZZ starring “The Arts & Economic Development in Roanoke, Virginia!”

BUZZ Watch Party - The Hokie Way

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Economic development folks often talk up a community’s quality of life when pitching new businesses. Somewhere in that mushy mix they may mention the local arts and culture – the symphony, art museum, playhouse and so on. But on the stage of economic development, what role does Art really play?

In part 5 of our 6-episode partnership with the Roanoke Cultural Endowment and City of Roanoke, BUZZ shines the spotlight on this often minor character’s importance in recruiting, building and investing in economic projects.

Through the marketing team at LeadPoint Digital — and the song-writing talents of Bryan “Harvest Blaque” Hancock and J.P. Powell — BUZZ provides business leaders some much needed marketing resources to help pack the economic development house.

Funding for this episode comes from the Roanoke Cultural Endowment and the City of Roanoke through the American Rescue Plan Act. Watch Party is sponsored by the Roanoke Cultural Endowment.

BUZZ to Produce 6 Arts & Cultural Episodes in 2022 900 506 Michael Hemphill

BUZZ to Produce 6 Arts & Cultural Episodes in 2022

We are BUZZing about our new partnership with the City of Roanoke and Roanoke Cultural Endowment to produce six episodes in 2022 that feature our region’s arts and culture … and the organizations that make it possible. 

Read the news release issued Feb. 17 by the Roanoke Cultural Endowment.

As BUZZ creator Michael Hemphill shares in the news release: “Our very first BUZZ episode was produced at the start of the pandemic and featured Southwest Virginia Ballet. Given the challenges that permeated our country during this time, the beauty and joy of the ballet’s music and dancers offered comfort. That’s the power of art. We’re honored to share that story and bring more ‘buzz’ to the artists and organizations who provide that to Roanoke.”

The first episode of this 6-part series, airing Feb. 23 on Blue Ridge PBS, showcases how Roanoke’s arts and cultural nonprofits have survived the pandemic, and are now collaborating with the Taubman Museum of Art to present the weekend-long Roanoke Arts Pop! on March 4-6.

LeadPoint Digital, led by BUZZ veteran and AAF Roanoke president Carrie Cousins, works in this episode to give arts in Roanoke more “buzz.”