NEW PODCAST! From Greed to Good: How Virginia Tech’s Unique NIL helps nonprofits
On today’s show BUZZ creator Michael Hemphill talks Name, Image and Likeness or NIL, which allows college athletes to earn what is estimated to be more than $1 billion in 2023. NIL has transformed college athletics and created a new world rife with cynicism and greed.
But not at Virginia Tech … if The Hokie Way nonprofits has a say.
What is The Hokie Way? Listen as Virginia Tech alumnus and superfan Jim Petrine shares how The Hokie Way is transforming NILs into vehicles for positive change … and helping VT fulfill its mission of Ut Prosim, Latin for That I May Serve.
We also talk to one of The Hokie Way’s nonprofit partners, Boys & Girls Clubs of Southwest Virginia, about how they’re benefiting from the Names, Images and Likenesses of Virginia Tech athletes.
And Michael shares the origin story for the BUZZ television show.