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nonprofit television

Episode 12 revisits Mill Mountain Zoo & EastMont Community Foundation 1024 576 Michael Hemphill

Episode 12 revisits Mill Mountain Zoo & EastMont Community Foundation

As originally broadcast June 16, 2021, on Blue Ridge PBS …

In 2020 BUZZ featured two nonprofits in dire need of a marketing makeover: Mill Mountain Zoo (Episode 3) and Mountain Valley Charitable Foundation (Episode 7).

Mill Mountain Zoo in Roanoke, Va., wondered if the word “zoo” had too negative a stereotype … nor best captured its mission and vision.

Meanwhile in Montgomery County, Va, Mountain Valley Charitable Foundation wondered if its name accurately described the community it served … after all there are lots of mountains and valleys.

Thankfully, marketing specialist Wordsprint was willing to provide pro bono rebranding for both organizations. In Episode 12, we revisit these nonprofits to see how they’ve incorporated Wordsprint’s marketing makeovers to help them achieve more … buzz!

BUZZ is a program of AAF Roanoke and is sponsored in part by the Virginia Film Office – VIRGINIA IS FOR FILM LOVERS.

BUZZ Episode 9 featuring Virginia 811 600 337 Michael Hemphill

BUZZ Episode 9 featuring Virginia 811

As originally broadcast on April 14, 2021, on Blue Ridge PBS …

You wouldn’t think underground utilities would inspire much emotion … until you meet the folks working at Virginia 811. For them, protecting the state’s electric, gas, water, sewer and telecommunications lines is as vital an act of citizenship as voting.

Helping their quest to make more Virginians “know what’s below” before before they start digging is digital marketing specialist Carrie Cousins, president of AAF Roanoke.

BUZZ | Episode 8 featuring Feeding Southwest Virginia 600 337 Michael Hemphill

BUZZ | Episode 8 featuring Feeding Southwest Virginia

As originally aired April 7, 2021, on Blue Ridge PBS …

Feeding Southwest Virginia operates in 26 counties, serves 360 partner agencies, feeds 100,000 people a month or $30 million worth of food a year.

But there’s one number especially important this year: 40. That’s the number of years that the nonprofit has been serving the region in 2021.

Helping Feeding Southwest Virginia celebrate this milestone is Access Advertising, joined by BOSS Motion Picture Company and Boyd Pearman Photography … with a couple of other surprises from the region’s leaders.

Wells Fargo Tower celebrates Feeding Southwest Virginia for BUZZ 600 334 Michael Hemphill

Wells Fargo Tower celebrates Feeding Southwest Virginia for BUZZ

FOR IMMEDIATE RELEASE

March 17, 2021 (Roanoke, Va.) – The Wells Fargo Tower in downtown Roanoke, Virginia, will be lit in orange and green Thursday through Monday in celebration of Feeding Southwest Virginia’s 40th anniversary.

The special lighting in the nonprofit’s colors came at the request of the television show BUZZ, which airs on Blue Ridge PBS throughout Southwest Virginia and on VPM in Richmond, Charlottesville and Harrisonburg. BUZZ features nonprofit organizations receiving pro bono marketing expertise so that they can attract more buzz and, with it, more donors, volunteers and clients to their cause.

To help commemorate Feeding Southwest Virginia’s 40th year, Access Advertising & Public Relations — joined by BOSS Motion Picture Company and Boyd Pearman Photography — is donating a comprehensive campaign of videos, social media, newsletters and events to mark the milestone throughout the year.

“For 40 years, and especially this past year with COVID-19, Feeding Southwest Virginia has been on the frontlines of our region’s efforts fighting hunger, providing food for 100,000 people a month through 360 partner agencies in 26 counties,” said BUZZ creator Michael Hemphill. “We are excited to kickoff our 2021 season by featuring such an incredible organization.”

BUZZ thanks Poe & Cronk Real Estate Group, the tower’s leasing and management firm, for honoring the lighting request, which will be included in the episode that airs April 7.

Other new episodes include:

April 14 (Virginia811 with Carrie Cousins): You wouldn’t think underground utilities would inspire much emotion … until you meet the folks working at Virginia 811. For them, protecting the state’s electric, gas, water, sewer and telecommunications lines is as vital an act of citizenship as voting. Helping their quest to make more Virginians “know what’s below” before they start digging is digital marketing specialist Carrie Cousins, president of AAF Roanoke.

April 28 (Giles County Foster Care with 5Points Creative): Like most places in Virginia, rural Giles County has been trying to help too many foster children with too few homes. Many must be placed in other counties hours away from their families, schools, friends and other services, exacerbating an already traumatic experience. Thankfully, 5Points Creative in Roanoke has worked in this world, having recently helped DePaul Community Resources recruit more foster families to its cause. Together — along with a familiar face from a previous episode of BUZZ — they provide Giles County with resources … and hope.

May 5 (Blue Ridge Women’s Center with Mel Wheeler, Inc.): A woman confronting an unexpected pregnancy too often doesn’t know where to turn. Blue Ridge Women’s Center wants her to turn to them and their resources that support her pregnancy, her transition to motherhood, or her decision to make an adoption plan. Through an array of radio stations and digital marketing pros, Mel Wheeler, Inc., is spreading the nonprofit’s mission to help women “feel empowered to make the best decision for themselves and their families.”

BUZZ is a program of AAF Roanoke, produced by Dan Mirolli, danmirolliphotography.com, and is sponsored in part by the The Virginia Film Office.

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Contact:
Michael Hemphill | Creator of Buzz
www.buzz4good.com
michael@buzz4good.com
540.556.2879

Introducing “Nonprofit Marketing” Videos 600 338 Michael Hemphill

Introducing “Nonprofit Marketing” Videos

BUZZ — our inspiring TV show that features the great work nonprofit organizations do in our country — now presents a new video series, NONPROFIT MARKETING from Buzz4Good.

Here we share from our show the marketing expertise from our team of creative professionals to help YOUR nonprofit attract more donors, volunteers and clients to your cause.

YOUR WEBSITE is your nonprofit’s calling card! You want it to be as professional as your organization. SPIN YOU BEST NONPROFIT WEBSITE features digital marketing specialist Carrie Cousins​, helping a nonprofit overcome its website woes. See original episode here.