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roanoke virginia

Episode 3 of BUZZ 1024 576 Michael Hemphill

Episode 3 of BUZZ

Now playing on Blue Ridge PBS and our YouTube channel: Episode 3 of BUZZ featuring Mill Mountain Zoo and the pro bono rebranding provided by Wordsprint.

Since its founding in 1952, Mill Mountain Zoo has been a nursery rhyme-themed amusement park featuring exotic animals. Today, the iconic attraction’s focus on education and conservation is so radically different that the word “zoo” no longer applies. Wordsprint, a print marketing company based in Blacksburg, guides the zoo’s board and staff in crafting a new identity as it approaches its 70th birthday atop Mill Mountain. 

Episode 2 of BUZZ 1024 576 Michael Hemphill

Episode 2 of BUZZ

Now playing on Blue Ridge PBS and our YouTube channel: Episode 2 of BUZZ featuring Healing Strides of Virginia receiving a pro bono marketing makeover from 5 Points Creative

Healing Strides of Virginia often refers to itself as one of the region’s “best-kept secrets” for its work providing therapeutic horse-riding services for people suffering from neurological disorders including children with autism and veterans with post-traumatic stress disorder. But thanks to a $25,000 “marketing makeover” by 5 Points Creative, the nonprofit based in Boones Mill is a secret no longer. 

Episode 1 of BUZZ 1024 576 Michael Hemphill

Episode 1 of BUZZ

Now playing on Blue Ridge PBS and our YouTube channel: Episode 1 of BUZZ featuring Southwest Virginia Ballet receiving a pro bono marketing makeover from digital specialist Carrie Cousins, with appearances by Wordsprint, Press Press March, Anderson Music Therapy, and Roanoke Symphony Orchestra music director David Stewart Wiley.

From free classes for Roanoke City schoolchildren to free performances for families with special needs, Southwest Virginia Ballet has transformed lives throughout the state through dance, artistry, and passion … despite a website that features none of those things. As a 30th birthday gift to Southwest Virginia Ballet, digital marketing specialist Carrie Cousins provides the nonprofit with an online transformation of its own. This episode is the first of four featuring nonprofits in Roanoke, Virginia, struggling to survive the COVID-19 pandemic and hoping to thrive once it’s over.

That’s a wrap on our first 2 episodes 1024 768 Michael Hemphill

That’s a wrap on our first 2 episodes

We’re excited to announce that we’ve concluded shooting the first 2 episodes of BUZZ 🐝 featuring Southwest Virginia Ballet’s marketing makeover by Carrie Cousins and an update to our pilot featuring Healing Strides of VA and 5 Points Creative. The shows air August 5 (SVB) and August 12 (Healing Strides) at 7 pm on Blue Ridge PBS, with two more episodes still in development that will air August 19 and August 26. All four show are being underwritten by James Pearman of Partners in Financial Planning. Stay tuned to our plans to host watch parties at the Grandin Theater!

Podcast: Website Development For Nonprofits with Carrie Cousins 960 720 Michael Hemphill

Podcast: Website Development For Nonprofits with Carrie Cousins

Your nonprofit may not get a second chance — online at least — to make a first impression. Carrie Cousins offers these tools to weave your best website in this episode of “Inside the Hive” podcast by BUZZ creator Michael Hemphill. Carrie is communications director at Roanoke Regional Partnership, a Certified Digital Economic Development Marketer, and board member of the American Advertising Federation of Roanoke.