zoo marketing

Now playing on Blue Ridge PBS and our YouTube channel: Episode 3 of BUZZ featuring Mill Mountain Zoo and the pro bono rebranding provided by Wordsprint.

Since its founding in 1952, Mill Mountain Zoo has been a nursery rhyme-themed amusement park featuring exotic animals. Today, the iconic attraction’s focus on education and conservation is so radically different that the word “zoo” no longer applies. Wordsprint, a print marketing company based in Blacksburg, guides the zoo’s board and staff in crafting a new identity as it approaches its 70th birthday atop Mill Mountain.