Nonprofit

New Year’s “Sprezzatura” 150 150 Michael Hemphill

New Year’s “Sprezzatura”

I remember very little from my academic life, save the word “sprezzatura” from a Renaissance Literature class at Birmingham-Southern College. 

We were reading “The Book of the Courtier,” published in 1528, by Baldassare Castiglione, who defined the Italian word as “a certain nonchalance, so as to conceal all art and make whatever one does or says appear to be without effort and almost without any thought about it.”

While “a certain nonchalance” certainly defined my attitude towards college classes, there seemed to be a distinct lack of sprezzatura once I started my career. 

Through the years, showing “effort” – as I observed in colleagues and, in truth, in myself – seemed much of the job description. The striving, grasping, busybodiness of it all, calculated by meeting minutes, office hours, frantic phone calls, number of emails/texts/posts … the appearance of doing the work was as much the point as the work itself.

Since launching Buzz4Good in 2020,  I’ve seen time and again AAF Roanoke members like Bruce Bryan, Carrie Cousins, Bill Gilmer, Tony Pearman, Theresa Passeretti and William Nelms seemingly effortlessly incorporate pro bono nonprofit projects into their existing workload. 

And I’ve seen nonprofit leaders like Pedro Szalay, Pamela Irvine, Jim Drader, Chris Sanchez, Melissa Woodson and Carol Young calmly execute their organization’s complex missions – whether inspiring art and learning or fighting homelessness, hunger, racism, depression – to better our communities. 

All of this during one of our country’s most challenging times in history.

Here at the end of 2021, I want to thank all who have helped me professionally give flight to Buzz, and for the personal lessons in how to do difficult things with “a certain nonchalance.” 

In an age when grace is in such short supply, I offer up more sprezzatura as a resolution for 2022. Happy New Year’s to you all!

Always buzzing,
Michael Hemphill
Creator of Buzz4Good

Christmas Special featuring Nonprofits’ Holiday Music 900 599 Michael Hemphill

Christmas Special featuring Nonprofits’ Holiday Music

Merry Christmas! Instead of our usual show featuring marketing tips and tools for nonprofits, our Christmas Day “Buzz4Good!” on WFIR features recent musical performances by our region’s nonprofit community.

So in this sneak peek of our Christmas Day show, we share with you performances from:

  • Opera Roanoke
  • Blacksburg Children’s Chorale
  • Roanoke Valley Children’s Choir
  • Blacksburg United Methodist Church
  • Our Lady of Nazareth
  • Roanoke Catholic School
  • Patrick Henry High School

And tune in Christmas Day at 4 pm to WFIR for an additional, one time only broadcast of the Hallelujah Chorus from Handel’s Messiah by the Roanoke Symphony Orchestra.

I hope you enjoy our nonprofits’ sounds of the season as well as a wonderful Christmas, and that we all commit ourselves to being even more of a buzz4good in 2022.

Always buzzing,
Michael Hemphill
Creator of BUZZ

Buzz4Good! talks Print Marketing & Year-End Giving 900 506 Michael Hemphill

Buzz4Good! talks Print Marketing & Year-End Giving

On our most recent Buzz4Good! Nonprofits+Marketing, BUZZ creator Michael Hemphill talks to Bill Gilmer, owner of Wordsprint, about print marketing strategies to maximize year-end giving for nonprofits.

Are you a nonprofit with an event that we could help promote? Or a marketing problem we could help fix? Contact us and we’ll share on an upcoming episode.

#GivingTuesday tips & Tools from Buzz4Good! 1024 575 Michael Hemphill

#GivingTuesday tips & Tools from Buzz4Good!

On today’s Buzz4Good! Nonprofits+Marketing, AAF Roanoke president Carrie Cousins and BUZZ creator Michael Hemphill share strategies to help nonprofits make the most of #GivingTuesday. And Carrie offers a fantastic #GivingTuesday resource in her latest “No Budget Marketing Minute.”

Are you a nonprofit with an event that we could help promote? Or a marketing problem we could help fix? Contact us and we’ll share on an upcoming episode.

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Buzz4Good! is hosted by BUZZ creator Michael Hemphill and American Advertising Federation of Roanoke president Carrie Cousins, who has appeared on two episodes of the TV show BUZZ helping nonprofits with their digital marketing needs.

Habitat for Humanity of the New River Valley wraps up 2021 for BUZZ 900 518 Michael Hemphill

Habitat for Humanity of the New River Valley wraps up 2021 for BUZZ

As originally broadcast on Nov. 3, 2021, on Blue Ridge PBS …

Home is where the heart is, but it’s where your money is too. And for most of us money determines not only the type of home we can afford but its condition once we move in. 

For more than 35 years, Habitat for Humanity of the New River Valley has been dedicated to building quality affordable housing for low-income families.

Now the nonprofit embarks on a visionary new mission: creating task forces in individual communities that can serve as first responders for people in need of critical home repair. Helping Habitat launch this initiative are our friends at 5Points Creative, plus a familiar face to BUZZ, Eastmont Community Foundation, which we featured in December 2020.

Together, they’re working to build a program that may one day become a model for our entire country … ensuring that the real value of our homes isn’t measured in dollars, but in heart.