Nonprofit

Episode 3 of BUZZ 1024 576 Michael Hemphill

Episode 3 of BUZZ

Now playing on Blue Ridge PBS and our YouTube channel: Episode 3 of BUZZ featuring Mill Mountain Zoo and the pro bono rebranding provided by Wordsprint.

Since its founding in 1952, Mill Mountain Zoo has been a nursery rhyme-themed amusement park featuring exotic animals. Today, the iconic attraction’s focus on education and conservation is so radically different that the word “zoo” no longer applies. Wordsprint, a print marketing company based in Blacksburg, guides the zoo’s board and staff in crafting a new identity as it approaches its 70th birthday atop Mill Mountain. 

Episode 1 of BUZZ 1024 576 Michael Hemphill

Episode 1 of BUZZ

Now playing on Blue Ridge PBS and our YouTube channel: Episode 1 of BUZZ featuring Southwest Virginia Ballet receiving a pro bono marketing makeover from digital specialist Carrie Cousins, with appearances by Wordsprint, Press Press March, Anderson Music Therapy, and Roanoke Symphony Orchestra music director David Stewart Wiley.

From free classes for Roanoke City schoolchildren to free performances for families with special needs, Southwest Virginia Ballet has transformed lives throughout the state through dance, artistry, and passion … despite a website that features none of those things. As a 30th birthday gift to Southwest Virginia Ballet, digital marketing specialist Carrie Cousins provides the nonprofit with an online transformation of its own. This episode is the first of four featuring nonprofits in Roanoke, Virginia, struggling to survive the COVID-19 pandemic and hoping to thrive once it’s over.

BUZZ reveals this week at Mill Mountain Zoo and Southwest Virginia Ballet 1024 768 Michael Hemphill

BUZZ reveals this week at Mill Mountain Zoo and Southwest Virginia Ballet

After nonprofit “rebranding on steroids” campaigns coordinated by our friends at Wordsprint and Carrie Cousins, BUZZ is excited about the reveals at Southwest Virginia Ballet on June 30 and Mill Mountain Zoo on July 1. The reveals will wrap up our shooting on these two episodes, which will air in August on Blue Ridge PBS. Stay tuned!

Podcast: Website Development For Nonprofits with Carrie Cousins 960 720 Michael Hemphill

Podcast: Website Development For Nonprofits with Carrie Cousins

Your nonprofit may not get a second chance — online at least — to make a first impression. Carrie Cousins offers these tools to weave your best website in this episode of “Inside the Hive” podcast by BUZZ creator Michael Hemphill. Carrie is communications director at Roanoke Regional Partnership, a Certified Digital Economic Development Marketer, and board member of the American Advertising Federation of Roanoke.

Listen now to BUZZ: Inside the Hive