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NEW PODCAST! From Greed to Good: How Virginia Tech’s Unique NIL helps nonprofits 1024 1024 Michael Hemphill

NEW PODCAST! From Greed to Good: How Virginia Tech’s Unique NIL helps nonprofits

On today’s show  BUZZ creator Michael Hemphill talks Name, Image and Likeness or NIL, which allows college athletes to earn what is estimated to be more than $1 billion in 2023. NIL has transformed college athletics and created a new world rife with cynicism and greed.

But not at Virginia Tech … if The Hokie Way nonprofits has a say.

What is The Hokie Way? Listen as Virginia Tech alumnus and superfan Jim Petrine shares how The Hokie Way is transforming NILs into vehicles for positive change … and helping VT fulfill its mission of Ut Prosim, Latin for That I May Serve.

We also talk to one of The Hokie Way’s nonprofit partners, Boys & Girls Clubs of Southwest Virginia, about how they’re benefiting from the Names, Images and Likenesses of Virginia Tech athletes.

And Michael shares the origin story for the BUZZ television show.

A message from BUZZ creator Michael Hemphill 900 586 Michael Hemphill

A message from BUZZ creator Michael Hemphill

I’m always encouraging nonprofit leaders to be more fearless about proclaiming the good they do so that more donors and volunteers will be attracted to their cause.

“Your organization is doing incredible work,” I’ll say. “Tell everyone about it.”

I should be following my own advice! Because Wednesday is GIVE Roanoke Day and we could use a little $$$ buzz of our own.

Our work through the American Advertising Federation of Roanoke is funded 100% through charitable contributions and foundation grants.

We’re fortunate to have raised funding to produce upcoming episodes on YMCA of Virginia’s Blue Ridge, Art and Economic Development in Roanoke, Literacy Volunteers of the New River Valley, The Hokie Way, Alta Mons, Community Foundation of the New River Valley, and more!

For every new episode we produce each month, we try to host a Watch Party (usually at the Grandin Theatre) where the featured nonprofit can enjoy the experience of seeing their mission on the big screen with their donors, volunteers, friends and fans. 

Each Watch Party costs about $500, so on Wednesday we’re seeking to raise $4,000 to fund the rest of our 2023 Watch Parties.

If you appreciate our work, please consider a gift on GIVE Roanoke. Every donor will be credited onscreen for all 2023 Watch Parties. Thank you!

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NEWS RELEASE – Watch Party on March 29 celebrates 30th Episode of BUZZ 749 299 Michael Hemphill

NEWS RELEASE – Watch Party on March 29 celebrates 30th Episode of BUZZ


Watch Party on March 29 celebrates 30th Episode of BUZZ

March 15, 2023 (Roanoke, Va.) – The Southwest Virginia-based television show BUZZ, featuring nonprofits receiving pro bono marketing resources, will premier its 30th episode on March 29 on Blue Ridge PBS.

A free community Watch Party will be held at the Grandin Theatre for the episode, which stars the Roanoke homeless ministry, The Least of These. Wheeler Digital is donating the marketing “buzz” in the show. Funding for this episode is provided by the Louise R. Lester Foundation.

“We remain honored that so many incredible marketing agencies throughout Virginia have been willing to give their time and talent to help our nonprofit community,” said Michael Hemphill, creator and host of BUZZ. “In turn, these life-giving organizations are able to attract more donors and volunteers to their cause so they can better fulfill their missions.”

BUZZ is produced in partnership with the American Advertising Federation of Roanoke.

Launched in 2020 during the pandemic, BUZZ has featured dozens of nonprofits across the Commonwealth on its 30 episodes, spanning a range of causes from Arts & Culture (Southwest Virginia Ballet, Roanoke Arts Pop); Social Services (R.A.M. House, Feeding Southwest Virginia); Healthcare (Children’s Assistive Technology Service, Brain Injury Services of Southwest Virginia); Environment (FRIENDS of the Blue Ridge); and Children and Families (West End Center, Boys & Girls Clubs of Southwest Virginia).

Episodes currently under development include Literacy Volunteers of the New River Valley; YMCA of Virginia’s Blue Ridge; Art & Economic Development in Roanoke, Va.; The Hokie Way; and Community Foundation of the New River Valley.

Virginia is home to hundreds of nonprofits – from homeless shelters and food banks to children’s choirs and art museums. As skilled as these organizations are in fulfilling their missions, they often lack the time, expertise, personnel or bandwidth to properly promote themselves. This lack of good marketing – this shortage of buzz, if you will – limits their ability to further their cause.

All episodes of BUZZ are available on demand at In fall 2021, Hemphill added a weekly radio show, Buzz4Good, airing Saturdays 4 p.m. on WFIR (also available on that interviews nonprofit leaders throughout Southwest Virginia. 


Michael Hemphill, Creator of BUZZ
540.556.2879 |

BUZZ Watch Party for Boys & Girls Clubs of Southwest Virginia 900 506 Michael Hemphill

BUZZ Watch Party for Boys & Girls Clubs of Southwest Virginia

Our newest BUZZ starring Boys & Girls Clubs of Southwest Virginia airs Jan. 4 on Blue Ridge PBS, but you can get a free “sneak peek” at our Watch Party at the Grandin Theatre on Jan. 3!

BUZZ Watch Party - The Hokie Way


Celebrating its 25th anniversary in 2022, Boys & Girls Clubs of Southwest Virginia offers a safe place to learn and grow, plus life-enhancing programs and character development experiences for hundreds of schoolchildren. 

Within its 11 sites in Roanoke, Salem, Montgomery and Franklin counties, Boys & Girls Clubs of Southwest Virginia promotes the development of boys and girls by instilling “a sense of competence, a sense of usefulness, a sense of belonging, and a sense of influence.”

In need of a digital overhaul, Boys & Girls Clubs receives a website upgrade from BUZZ partner and marketing magician Carrie Cousins.

Funding for this BUZZ is provided by:
BUZZ nominated for Kendig Arts & Culture Award 900 524 Michael Hemphill

BUZZ nominated for Kendig Arts & Culture Award

Definitely the “who?” in this Who’s Who list of 2022 Perry F. Kendig Arts and Culture Awards Nominees … but we are buzzing by this surprising honor.

Founded in 1985, the Kendig Awards is a programmatic offering between Roanoke College and Hollins University honoring:

  • Individual Artist
  • Arts and/or Cultural Organization
  • Individual or Business Arts Supporter

This year’s nominees:

  • Michael Hemphill: “a true believer in partnership, collaboration, and lifting up the arts community in Virginia’s Blue Ridge through his company Buzz4good.”
  • Seth Davis “has inspired thousands of children and teenagers with the gift of music.
  • Doug Jackson: “long-serving and faithful ally of the arts … invested in finding ways to make the arts compelling and accessible to all.”
  • Michael Mansfield: “director, actor, guest artist and designer, and teacher whose talents have been experienced by every theatre in Virginia’s Blue Ridge.”
  • Sandra Meythaler: “choreographer, dancer, and teacher who has been at the helm of Roanoke Ballet Theatre since 2007.”
  • Roanoke Valley Children’s Choir “has served the people of the Roanoke Valley for 34 years by meeting the musical needs of our young people.”

We look forward to celebrating with these exceptional artists at the awards reception Oct. 11!