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marketing makeover

New BUZZ stars — and helps rebrand — Literacy Volunteers 1024 576 Michael Hemphill

New BUZZ stars — and helps rebrand — Literacy Volunteers

Watch our 31st episode of BUZZ featuring Literacy Volunteers of the New River Valley that originally aired May 3, 2023, on Blue Ridge PBS …

For most people, the ability to read and write comes so naturally that we forget they are skills we had to learn as a child. But for immigrants who don’t know English, and native-born individuals who perhaps struggled in school, those letters on a page are literally a foreign language. From navigating our healthcare system and the DMV to simply wanting to read to a grandchild, a lack of literacy can be crippling.

Literacy Volunteers of the New River Valley provides tutoring and classes to teach adults how to read, write, do basic math, and use computers — which in turn provides people the power to lift themselves out of poverty, lower health care costs, find and keep sustainable employment, and ultimately change lives.

But the nonprofit’s brand is clunky — LVNRV — and suggests it serves volunteers rather than people who need help reading. Coming to the rescue once again on BUZZ are our rebranding magicians from Wordsprint.

We thank 100+ Women Who Care NRV for sponsoring the production of our episode!

Coming up on BUZZ: May-August 2023 schedule 900 675 Michael Hemphill

Coming up on BUZZ: May-August 2023 schedule

Tune in to Blue Ridge PBS on Wednesday 7:00 p.m. to watch BUZZ! New episodes air each month! Here’s the schedule of upcoming shows now through August.

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NEWS RELEASE – Watch Party on March 29 celebrates 30th Episode of BUZZ 749 299 Michael Hemphill

NEWS RELEASE – Watch Party on March 29 celebrates 30th Episode of BUZZ

NEWS RELEASE

Watch Party on March 29 celebrates 30th Episode of BUZZ

March 15, 2023 (Roanoke, Va.) – The Southwest Virginia-based television show BUZZ, featuring nonprofits receiving pro bono marketing resources, will premier its 30th episode on March 29 on Blue Ridge PBS.

A free community Watch Party will be held at the Grandin Theatre for the episode, which stars the Roanoke homeless ministry, The Least of These. Wheeler Digital is donating the marketing “buzz” in the show. Funding for this episode is provided by the Louise R. Lester Foundation.

“We remain honored that so many incredible marketing agencies throughout Virginia have been willing to give their time and talent to help our nonprofit community,” said Michael Hemphill, creator and host of BUZZ. “In turn, these life-giving organizations are able to attract more donors and volunteers to their cause so they can better fulfill their missions.”

BUZZ is produced in partnership with the American Advertising Federation of Roanoke.

Launched in 2020 during the pandemic, BUZZ has featured dozens of nonprofits across the Commonwealth on its 30 episodes, spanning a range of causes from Arts & Culture (Southwest Virginia Ballet, Roanoke Arts Pop); Social Services (R.A.M. House, Feeding Southwest Virginia); Healthcare (Children’s Assistive Technology Service, Brain Injury Services of Southwest Virginia); Environment (FRIENDS of the Blue Ridge); and Children and Families (West End Center, Boys & Girls Clubs of Southwest Virginia).

Episodes currently under development include Literacy Volunteers of the New River Valley; YMCA of Virginia’s Blue Ridge; Art & Economic Development in Roanoke, Va.; The Hokie Way; and Community Foundation of the New River Valley.

Virginia is home to hundreds of nonprofits – from homeless shelters and food banks to children’s choirs and art museums. As skilled as these organizations are in fulfilling their missions, they often lack the time, expertise, personnel or bandwidth to properly promote themselves. This lack of good marketing – this shortage of buzz, if you will – limits their ability to further their cause.

All episodes of BUZZ are available on demand at buzz4good.com/episodes. In fall 2021, Hemphill added a weekly radio show, Buzz4Good, airing Saturdays 4 p.m. on WFIR (also available on buzz4good.com/podcast) that interviews nonprofit leaders throughout Southwest Virginia. 

Contact:

Michael Hemphill, Creator of BUZZ
540.556.2879 | michael@buzz4good.com

BUZZ features 4 Nonprofit Video Producers 900 506 Michael Hemphill

BUZZ features 4 Nonprofit Video Producers

Tune in to Blue Ridge PBS on February 22 to watch our BUZZ that features not just eight different nonprofits, but four amazing video producers who generously donate their time and talent helping nonprofits achieve more buzz. 

  • Talent like photographer Ryan Hunt, who shared the mission of the nonprofit Compress & Shock Foundation. 
  • Or Jamie Nabers, owner of BOSS Motion Pictures, who helped the United Way of the Roanoke Valley spread the word about the importance of Covid vaccinations.
  • Bruce C. Bryan, owner of 5Points Creative, rebranded and provided buzz for the Virginia Institute of Autism.
  • And Bethany Teague, director of storytelling for Click & Pledge Foundation, who shared the stories of Renaissance Music Academy, Blacksburg Rescue Squad, Rescue Mission of Roanoke, and Salem Education Foundation.
BUZZ celebrates Arts in Roanoke City Public Schools 900 503 Michael Hemphill

BUZZ celebrates Arts in Roanoke City Public Schools

As originally broadcast Jan. 25, 2023, on Blue Ridge PBS …

From marching bands and string ensembles to musical theater, visual arts and all-star choruses, Roanoke City Public Schools’ arts programs are second to none in Virginia.

But coming out of the Covid pandemic, many students and their families too often aren’t aware of all the free artistic offerings — and life-long opportunities — that the school system provides.

In partnership with the Roanoke Cultural Endowment and City of Roanoke, BUZZ highlights the programs and people that comprise the Roanoke City Public Schools’ arts education … in hopes that more children will be inspired to participate.