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marketing makeover

Episode 12 revisits Mill Mountain Zoo & EastMont Community Foundation 1024 576 Michael Hemphill

Episode 12 revisits Mill Mountain Zoo & EastMont Community Foundation

As originally broadcast June 16, 2021, on Blue Ridge PBS …

In 2020 BUZZ featured two nonprofits in dire need of a marketing makeover: Mill Mountain Zoo (Episode 3) and Mountain Valley Charitable Foundation (Episode 7).

Mill Mountain Zoo in Roanoke, Va., wondered if the word “zoo” had too negative a stereotype … nor best captured its mission and vision.

Meanwhile in Montgomery County, Va, Mountain Valley Charitable Foundation wondered if its name accurately described the community it served … after all there are lots of mountains and valleys.

Thankfully, marketing specialist Wordsprint was willing to provide pro bono rebranding for both organizations. In Episode 12, we revisit these nonprofits to see how they’ve incorporated Wordsprint’s marketing makeovers to help them achieve more … buzz!

BUZZ is a program of AAF Roanoke and is sponsored in part by the Virginia Film Office – VIRGINIA IS FOR FILM LOVERS.

BUZZ “shines” at Advertising Awards Gala 600 450 Michael Hemphill

BUZZ “shines” at Advertising Awards Gala

BUZZ creator Michael Hemphill was awarded the inaugural SHINE AWARD at Thursday’s Western Virginia American Advertising Awards Gala, hosted by AAF Roanoke.

The 2020-21 award was presented in recognition of BUZZ’ public service work helping nonprofit organizations through its TV show that airs on Blue Ridge PBS and, starting in April, on VPM public television serving Richmond-Charlottesville-Harrisonsburg.

“Our work wouldn’t be possible, though, without the American Advertising Federation of Roanoke and its membership of incredible marketing professionals who donate their time and talent to the nonprofits we feature,” says Hemphill. “They are the people who really shine on BUZZ.” 

Hemphill also credits his director of photography and editing, Dan Mirolli, “who brings the shine to our production in every episode.”

Now You can be in every episode 600 408 Michael Hemphill

Now You can be in every episode

Now you can literally be in every episode of BUZZ and help us feature even more nonprofits on our inspiring TV show!

As a BUZZ HIVE member through Patreon (for as little as $5/month) you’ll support our production costs AND enjoy exclusive membership benefits:

🐝 ON-SCREEN credit after every episode
🐝 SNEAK PEEKS at upcoming shows
🐝 Unique BUZZ merch
🐝 Access to POLLS to choose our next nonprofit
🐝 Behind-the-scenes VIDEOS on location
🐝 And more.

Your membership will provide a sustaining source of support so we can bring BUZZ — now airing on Blue Ridge PBS and VPM — to more worthy charitable organizations.

THANK YOU!

Episode 5 of BUZZ 1024 576 Michael Hemphill

Episode 5 of BUZZ

Now playing on Blue Ridge PBS and our YouTube channel: Episode 5 of BUZZ featuring Southwest Virginia Ballet REDUX!

Since being featured on the first episode of BUZZ in August 2020, Southwest Virginia Ballet has done amazing work leveraging both its marketing makeover by digital specialist Carrie Cousins, Wordsprint and Press Press Merch, and its new relationship with Blue Ridge PBS … a good partner to have during a pandemic when your main event of the year is a live performance in front of a packed auditorium.

Created and hosted by Michael Hemphill, this episode features Roanoke Symphony Orchestra’s David Stewart Wiley, Anderson Music Therapy, and iconic locations in Visit Virginia’s Blue Ridge including Taubman Museum of Art, The Hotel Roanoke, Berglund Center and Mill Mountain Star.

Are you ready for more BUZZ? 1024 576 Michael Hemphill

Are you ready for more BUZZ?

We are buzzing with excitement to start production on new episodes of BUZZ, which will air December 2, 9 and 16 on Blue Ridge PBS!

December 2

Mountain Valley Charitable Foundation has made eastern Montgomery County, Virginia, the “community that could.” Over the last 15 years MVCF has redeveloped an abandoned nursing home into a wellness center, community center, museum and library; transformed an old fire station into a food pantry and thrift shop; created Old Town Fields concert venue out of a former high school football field; and founded the Eastmont Tomato Festival. Guiding the nonprofit with a pro bono rebranding are our friends from Wordsprint, who helped Mill Mountain Zoo in Episode 3

December 9

Opera Roanoke’s theme for its upcoming season is “Find Your Voice.” BUZZ will help Opera Roanoke find its voice — visually at least — by featuring the nonprofit in a future episode while at the same time filming the company’s performance of Gustav Mahler’s “Das Lied von der Erde” (The Song of the Earth), which Opera Roanoke will premiere online Dec.13 to officially kickoff its 2020-21 season.

December 16

In August, BUZZ featured Southwest Virginia Ballet, Mill Mountain Zoo and RAM House among its original episodes. In this new episode we’ll look back to see how the nonprofits have incorporated their new marketing tools donated by Carrie Cousins, Wordsprint and Wheeler Digital … and discover some exciting new partnerships they developed by being on BUZZ!