Posts Tagged :

marketing makeover

BUZZ celebrates Arts in Roanoke City Public Schools 900 503 Michael Hemphill

BUZZ celebrates Arts in Roanoke City Public Schools

As originally broadcast Jan. 25, 2023, on Blue Ridge PBS …

From marching bands and string ensembles to musical theater, visual arts and all-star choruses, Roanoke City Public Schools’ arts programs are second to none in Virginia.

But coming out of the Covid pandemic, many students and their families too often aren’t aware of all the free artistic offerings — and life-long opportunities — that the school system provides.

In partnership with the Roanoke Cultural Endowment and City of Roanoke, BUZZ highlights the programs and people that comprise the Roanoke City Public Schools’ arts education … in hopes that more children will be inspired to participate.

BUZZ Watch Party for Boys & Girls Clubs of Southwest Virginia 900 506 Michael Hemphill

BUZZ Watch Party for Boys & Girls Clubs of Southwest Virginia

Our newest BUZZ starring Boys & Girls Clubs of Southwest Virginia airs Jan. 4 on Blue Ridge PBS, but you can get a free “sneak peek” at our Watch Party at the Grandin Theatre on Jan. 3!

BUZZ Watch Party - Boys & Girls Clubs of Southwest Virginia

Name

Celebrating its 25th anniversary in 2022, Boys & Girls Clubs of Southwest Virginia offers a safe place to learn and grow, plus life-enhancing programs and character development experiences for hundreds of schoolchildren. 

Within its 11 sites in Roanoke, Salem, Montgomery and Franklin counties, Boys & Girls Clubs of Southwest Virginia promotes the development of boys and girls by instilling “a sense of competence, a sense of usefulness, a sense of belonging, and a sense of influence.”

In need of a digital overhaul, Boys & Girls Clubs receives a website upgrade from BUZZ partner and marketing magician Carrie Cousins.

Funding for this BUZZ is provided by:
BUZZ 2022 Year in Review Video 1024 583 Michael Hemphill

BUZZ 2022 Year in Review Video

Thank you for being a buzz4good in 2022 and looking forward to more BUZZ 🐝 in 2023!

In our 2022 Year in Review, we feature the great work that nonprofits do in Virginia, and we highlight the marketing professionals who donated their time and talent to help these organizations attract more donors, volunteers and clients to their cause.

In 2022, these pros provided pro bono website development, social media campaigns, rebranding, new logos, free billboard and print advertising, and on and on, all to help nonprofits achieve more buzz!

BUZZ creator Michael Hemphill featured in Valley Business FRONT 532 900 Michael Hemphill

BUZZ creator Michael Hemphill featured in Valley Business FRONT

Two weeks ago, Tom Field, publisher of Valley Business FRONT, called to say he wanted to put me on the cover of the December issue. I was of course honored, but also prepared when the issue finally arrived.

What truly surprised and touched me were Tom’s words inside.

Hemphill started his marketing and development support business for nonprofits right when COVID-19 hit … he’s our FRONTList leader because of the creative and noble strategies he culled to produce one of the best entrepreneurial pursuits we’ve covered.

At the very time many would think there is no way to capitalize on community service organizations (who are always challenged and were often already struggling), Hemphill completely re-crafted an idea from Roanoke’s AAF advertising club (Createathon) where collaboration is used to develop publicity and awareness and fundraising to bolster and completely upgrade select nonprofits.

Specifically, his Buzz television show (on Blue Ridge PBS; third season), documentary, podcast, and other communications (from his journalism experience) serve as the main production to accomplish the upgrades and move organizations a big step up. The majority of funding comes from sponsors and intense, hard-earned connections.

It’s public service, indeed; but it’s also a business, no question. Well-deserved of our spotlight.

Valley Business FRONT – December 2022

None of this would have been possible without you and the many partners we’re fortunate to have in our Hive:

  • AAF Roanoke’s incredible marketing pros;
  • Our production partner: Dan Mirolli Photography;
  • Our broadcast partners Blue Ridge PBS and WFIR;
  • Countless sponsors and donors who believe in our cause;
  • And of course the nonprofits we’re privileged to feature in each episode of our TV and radio show.

So in this season of thankfulness, I thank you all – and Valley Business FRONT – for supporting our mission!

Michael Hemphill
Creator & Host

BUZZ + FRIENDS of the Blue Ridge Watch Party 900 506 Michael Hemphill

BUZZ + FRIENDS of the Blue Ridge Watch Party

Join us at Parkway Brewery’s “Pints for a Purpose” on November 30 and watch the premier of our newest BUZZ starring the nonprofit FRIENDS of the Blue Ridge! $1 of every beer bought will support FRIENDS.

BUZZ Watch Party - Boys & Girls Clubs of Southwest Virginia

Name

For much of its history, FRIENDS of the Blue Ridge focused its efforts on helping the National Park Service maintain vistas and hiking trails along the Blue Ridge Parkway. But in 2020 the National Park Service ended the partnership, inspiring FRIENDS to pivot and expand its mission beyond the parkway to the communities of the Blue Ridge from Waynesboro, Va., to Asheville, N.C.


That pivot includes celebrating the region’s musical heritage by hosting the first-ever Blue Ridge Jamboree, an annual event with multiple shows in the communities where FRIENDS chapters are located. The 2022-23 Jamboree features “Doc Watson at 100” with performances by Wayne Henderson, Jack Lawrence, T. Michael Coleman and Jack Hinshelwood.

New to BUZZ, Big Lick Entertainment donates its time and expertise to help plan and promote the Jamboree.