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nonprofit marketing

Episode 5 of BUZZ 1024 576 Michael Hemphill

Episode 5 of BUZZ

Now playing on Blue Ridge PBS and our YouTube channel: Episode 5 of BUZZ featuring Southwest Virginia Ballet REDUX!

Since being featured on the first episode of BUZZ in August 2020, Southwest Virginia Ballet has done amazing work leveraging both its marketing makeover by digital specialist Carrie Cousins, Wordsprint and Press Press Merch, and its new relationship with Blue Ridge PBS … a good partner to have during a pandemic when your main event of the year is a live performance in front of a packed auditorium.

Created and hosted by Michael Hemphill, this episode features Roanoke Symphony Orchestra’s David Stewart Wiley, Anderson Music Therapy, and iconic locations in Visit Virginia’s Blue Ridge including Taubman Museum of Art, The Hotel Roanoke, Berglund Center and Mill Mountain Star.

BUZZ receives Virginia Film Office Sponsorship 1024 505 Michael Hemphill

BUZZ receives Virginia Film Office Sponsorship

The Virginia Film Office has awarded BUZZ a prestigious sponsorship to continue production of our inspiring new television show in 2021.

“We are excited to support production of … BUZZ in Virginia, and we look forward to providing assistance on many levels, financial and logistical,” said Andrew Edmunds, Virginia Film Office director.

VFO’s support will help underwrite production of five new episodes featuring the great work nonprofits do in our communities, and the marketing professionals who help these life-giving organizations attract more donors and volunteers to their cause. Thank you Virginia Film Office! Virginia is for Film Lovers!

Meanwhile, three new episodes of BUZZ begin airing soon on Blue Ridge PBS:

Wednesday, December 2, 7 pm
Since being featured on the first episode of BUZZ in August 2020, Southwest Virginia Ballet has done amazing work leveraging both its marketing makeover by digital specialist Carrie Cousins and Wordsprint, and its new relationship with Blue Ridge PBS … a good partner to have during a pandemic when your main event of the year is a live performance in front of a packed auditorium. See original episode.

Wednesday, December 9, 7 pm
A day shelter for people suffering from homelessness, RAM House (Roanoke Area Ministries) came into episode 4 of BUZZ in August 2020 desperately seeking a younger generation of donors and volunteers. Since its appearance, RAM House has reaped many blessings from the pro bono digital marketing campaign from Wheeler Digital … chief among them, a new board member, plus a deeper partnership from its new #RamFam at Roanoke Catholic School! See original episode.

Wednesday, December 16, 7 pm
Mountain Valley Charitable Foundation has made eastern Montgomery County, Virginia, the “community that could.” Over the last 15 years MVCF has redeveloped an abandoned nursing home into a wellness center, community center, museum and library; transformed an old fire station into a food pantry and thrift shop; created Old Town Fields concert venue out of a former high school football field; and founded the Eastmont Tomato Festival. Guiding the nonprofit with a pro bono rebranding are our friends from Wordsprint, who helped Mill Mountain Zoo in Episode 3. 

The episode featuring Mountain Valley Charitable Foundation is sponsored in part by Branch Builds.

https://branchbuilds.com
Election 2020 Message from BUZZ4Good 1024 576 Michael Hemphill

Election 2020 Message from BUZZ4Good

“It’s cliche by now to call 2020 unprecedented … but the year has certainly offered a litany of struggles. At the same time, I look back and see that this year has also brought about BUZZ, my TV show that highlights the great work nonprofits do in our community … and the marketing pros who help them do more and better.

“Now here in 2020 we are coming up on Election Day. So much energy and resources have been poured into making sure people cast their vote by Nov. 3. And while that’s certainly important, there’s so much more that needs to be done in our country … hard work for which November 3 is just the beginning. It’s like thinking that the effort to make a good and long-lasting marriage ends on your wedding day.

“No, regardless of who wins this year’s election, there is substantial work that needs to be done by all of us to really make America great. I’ve said it frequently on BUZZ4Good’s TV show, podcast and social media, our political and governmental institutions seem to be failing, but our nonprofit organizations have increasingly stepped up to address the real issues in our communities: homelessness, racial injustice, the environment, health and income disparities, art and culture.

“As dark as this year has been, I’m asking this of everyone tuning in here … all the passion and energy and money that you’ve expended on our current politics … that after Election Day you devote the same amount and more to our country’s people through our nonprofit organizations. Together let’s all aspire to be a buzz4good in our communities.”

Take advantage of Free, Effective Google My Business Reviews 489 241 Michael Hemphill

Take advantage of Free, Effective Google My Business Reviews

One of the most cost-effective — and effective — marketing tools is your nonprofit’s FREE Google My Business profile. BUZZ creator Michael Hemphill recently invited colleagues to post a review on Buzz4Good’s Google My Business profile and was overwhelmed by, well, all the buzz! (If you’re inspired to do the same, just google “buzz4good” and in the Reviews section click some stars — preferably 5 of them — and write a sentence or two.)

Go here to get started on your nonprofit’s Google My Business profile.

New Episode on “Inside the Hive” podcast 1024 640 Michael Hemphill

New Episode on “Inside the Hive” podcast

In our Covid-quarantined world, are we screen-fatigued or is video still king in nonprofit marketing? How do you create a TV show with all the social distancing and masking guidelines? What is the biggest marketing need that nonprofits have? And how can a college student who is interested in marketing and design help? 

Both on this podcast and BUZZ the TV show, BUZZ creator and host Michael Hemphill is used to being the one asking the questions. But Michael recently had the camera and microphone turned on him by Rachel Pattern Nunn, a first year Master’s of Fine Arts student in Virginia Tech’s Arts Leadership Program. Rachel’s research centers on the efficacy of visual storytelling for nonprofit marketing … especially at a time when the public is both overwhelmed by and hungry for digital content.

CLICK HERE TO LISTEN