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nonprofit marketing

C.A.T.S. to be featured on upcoming BUZZ 720 518 Michael Hemphill

C.A.T.S. to be featured on upcoming BUZZ

We are BUZZing 🐝 to announce that we start production later this month on a new episode featuring Children’s Assistive Technology Service — a no-cost resource for children with disabilities in Virginia who need adaptive equipment and whose families have limited resources.

The episode will air in September on Blue Ridge PBS and VPM. Sponsorship support for this show is being provided by ABLEnow, which helps individuals with disabilities save money to pay for qualified expenses, without being taxed on the earnings — and in most cases, without losing eligibility for certain means-tested benefit programs.

Thank you, ABLEnow, for being a buzz4good for Virginia families in need!

Episode 12 revisits Mill Mountain Zoo & EastMont Community Foundation 1024 576 Michael Hemphill

Episode 12 revisits Mill Mountain Zoo & EastMont Community Foundation

As originally broadcast June 16, 2021, on Blue Ridge PBS …

In 2020 BUZZ featured two nonprofits in dire need of a marketing makeover: Mill Mountain Zoo (Episode 3) and Mountain Valley Charitable Foundation (Episode 7).

Mill Mountain Zoo in Roanoke, Va., wondered if the word “zoo” had too negative a stereotype … nor best captured its mission and vision.

Meanwhile in Montgomery County, Va, Mountain Valley Charitable Foundation wondered if its name accurately described the community it served … after all there are lots of mountains and valleys.

Thankfully, marketing specialist Wordsprint was willing to provide pro bono rebranding for both organizations. In Episode 12, we revisit these nonprofits to see how they’ve incorporated Wordsprint’s marketing makeovers to help them achieve more … buzz!

BUZZ is a program of AAF Roanoke and is sponsored in part by the Virginia Film Office – VIRGINIA IS FOR FILM LOVERS.

BUZZ features Blue Ridge Women’s Center 600 337 Michael Hemphill

BUZZ features Blue Ridge Women’s Center

As originally broadcast on May 5, 2021, on Blue Ridge PBS …

A woman confronting an unexpected pregnancy too often doesn’t know where to turn. Blue Ridge Women’s Center wants her to turn to the nonprofit and its free resources that support her pregnancy, her transition to motherhood, or her decision to make an adoption plan. 

Through an array of radio stations and digital marketing pros, Mel Wheeler, Inc., is spreading the nonprofit’s mission to help women “feel empowered to make the best decision for themselves and their families.”

This episode is sponsored in part by Beacon Wealth Consultants.

BUZZ Episode 9 featuring Virginia 811 600 337 Michael Hemphill

BUZZ Episode 9 featuring Virginia 811

As originally broadcast on April 14, 2021, on Blue Ridge PBS …

You wouldn’t think underground utilities would inspire much emotion … until you meet the folks working at Virginia 811. For them, protecting the state’s electric, gas, water, sewer and telecommunications lines is as vital an act of citizenship as voting.

Helping their quest to make more Virginians “know what’s below” before before they start digging is digital marketing specialist Carrie Cousins, president of AAF Roanoke.

BUZZ | Episode 8 featuring Feeding Southwest Virginia 600 337 Michael Hemphill

BUZZ | Episode 8 featuring Feeding Southwest Virginia

As originally aired April 7, 2021, on Blue Ridge PBS …

Feeding Southwest Virginia operates in 26 counties, serves 360 partner agencies, feeds 100,000 people a month or $30 million worth of food a year.

But there’s one number especially important this year: 40. That’s the number of years that the nonprofit has been serving the region in 2021.

Helping Feeding Southwest Virginia celebrate this milestone is Access Advertising, joined by BOSS Motion Picture Company and Boyd Pearman Photography … with a couple of other surprises from the region’s leaders.