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nonprofit marketing

A message from BUZZ creator Michael Hemphill 900 586 Michael Hemphill

A message from BUZZ creator Michael Hemphill

I’m always encouraging nonprofit leaders to be more fearless about proclaiming the good they do so that more donors and volunteers will be attracted to their cause.

“Your organization is doing incredible work,” I’ll say. “Tell everyone about it.”

I should be following my own advice! Because Wednesday is GIVE Roanoke Day and we could use a little $$$ buzz of our own.

Give Now

Our work through the American Advertising Federation of Roanoke is funded 100% through charitable contributions and foundation grants.

We’re fortunate to have raised funding to produce upcoming episodes on YMCA of Virginia’s Blue Ridge, Art and Economic Development in Roanoke, Literacy Volunteers of the New River Valley, The Hokie Way, Alta Mons, Community Foundation of the New River Valley, and more!

For every new episode we produce each month, we try to host a Watch Party (usually at the Grandin Theatre) where the featured nonprofit can enjoy the experience of seeing their mission on the big screen with their donors, volunteers, friends and fans. 

Each Watch Party costs about $500, so on Wednesday we’re seeking to raise $4,000 to fund the rest of our 2023 Watch Parties.

If you appreciate our work, please consider a gift on GIVE Roanoke. Every donor will be credited onscreen for all 2023 Watch Parties. Thank you!

Tips for Nonprofit Giving Days now on Buzz4Good podcast 900 634 Michael Hemphill

Tips for Nonprofit Giving Days now on Buzz4Good podcast

Just dropped on Buzz4Good podcast: Tips for Nonprofit Giving Days.

Listen Now

We often relegate nonprofits and our charitable giving to the Christmas season when, perhaps, we ourselves feel more charitable. But the work of nonprofits isn’t confined to just the month of December. It’s year-round. 

On today’s show, BUZZ creator Michael Hemphill features two upcoming days when you can learn about — and hopefully support — hundreds of nonprofit organizations that are working daily to enhance the quality of life in our community.

To talk up GIVE Roanoke on April 19 and Give Local NRV on June 28-29, we chat with the event organizers: Alison Jorgenson of Council of Community Services, and Jess Wirgau of the Community Foundation of the New River Valley

Our 30th BUZZ stars The Least of These 900 600 Michael Hemphill

Our 30th BUZZ stars The Least of These

As originally broadcast March 29, 2023, on Blue Ridge PBS … our 30th episode of BUZZ!

A gap shelter for those suffering homelessness, The Least of These Ministry provides basic services for people living on the streets.

A hot showers and laundry. Snacks, clothes, sleeping bags and medical supplies from a converted ambulance. A warming bus for sleep on cold nights. Outdoor lockers that offer a secure place to stash their possessions. Free medical care for them and their pets.

TLOT operates on faith, hope and a shoestring budget from area churches, individuals and an annual fundraiser: Hustle for the Homeless 5K.

Wheeler Digital returns to BUZZ to donate a social media campaign to inspire more runners and sponsors to join the cause. Learn exactly which campaigns they created to help The Least of These Ministry build brand awareness in the Roanoke community.

We thank the Louise R. Lester Foundation for underwriting the production of this episode!

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NEWS RELEASE – Watch Party on March 29 celebrates 30th Episode of BUZZ 749 299 Michael Hemphill

NEWS RELEASE – Watch Party on March 29 celebrates 30th Episode of BUZZ

NEWS RELEASE

Watch Party on March 29 celebrates 30th Episode of BUZZ

March 15, 2023 (Roanoke, Va.) – The Southwest Virginia-based television show BUZZ, featuring nonprofits receiving pro bono marketing resources, will premier its 30th episode on March 29 on Blue Ridge PBS.

A free community Watch Party will be held at the Grandin Theatre for the episode, which stars the Roanoke homeless ministry, The Least of These. Wheeler Digital is donating the marketing “buzz” in the show. Funding for this episode is provided by the Louise R. Lester Foundation.

“We remain honored that so many incredible marketing agencies throughout Virginia have been willing to give their time and talent to help our nonprofit community,” said Michael Hemphill, creator and host of BUZZ. “In turn, these life-giving organizations are able to attract more donors and volunteers to their cause so they can better fulfill their missions.”

BUZZ is produced in partnership with the American Advertising Federation of Roanoke.

Launched in 2020 during the pandemic, BUZZ has featured dozens of nonprofits across the Commonwealth on its 30 episodes, spanning a range of causes from Arts & Culture (Southwest Virginia Ballet, Roanoke Arts Pop); Social Services (R.A.M. House, Feeding Southwest Virginia); Healthcare (Children’s Assistive Technology Service, Brain Injury Services of Southwest Virginia); Environment (FRIENDS of the Blue Ridge); and Children and Families (West End Center, Boys & Girls Clubs of Southwest Virginia).

Episodes currently under development include Literacy Volunteers of the New River Valley; YMCA of Virginia’s Blue Ridge; Art & Economic Development in Roanoke, Va.; The Hokie Way; and Community Foundation of the New River Valley.

Virginia is home to hundreds of nonprofits – from homeless shelters and food banks to children’s choirs and art museums. As skilled as these organizations are in fulfilling their missions, they often lack the time, expertise, personnel or bandwidth to properly promote themselves. This lack of good marketing – this shortage of buzz, if you will – limits their ability to further their cause.

All episodes of BUZZ are available on demand at buzz4good.com/episodes. In fall 2021, Hemphill added a weekly radio show, Buzz4Good, airing Saturdays 4 p.m. on WFIR (also available on buzz4good.com/podcast) that interviews nonprofit leaders throughout Southwest Virginia. 

Contact:

Michael Hemphill, Creator of BUZZ
540.556.2879 | michael@buzz4good.com

BUZZ Episode 29: How Storytelling via Videos Can Create Awareness for Your Nonprofit 900 506 Michael Hemphill

BUZZ Episode 29: How Storytelling via Videos Can Create Awareness for Your Nonprofit

As originally broadcast on February 22, 2023, on Blue Ridge PBS …

Today’s BUZZ uses the power of video to not only feature eight different nonprofits, but also amazing video producers who generously donate their time and talent to help nonprofits achieve more buzz. Get in contact with video producers in your area to help your nonprofit generate more awareness in your communities!

Talent like:

  • Photographer Ryan Hunt, who regularly shoots the biggest names in music and sports, and most recently helped share the mission of the nonprofit Compress & Shock Foundation.
  • Or Jamie Nabers, owner of BOSS Motion Pictures, who lent his talents to help the United Way of the Roanoke Valley spread the word about the importance of Covid vaccinations.
  • Or Bruce C. Bryan, owner of 5Points Creative, who provided marketing buzz for the Virginia Institute of Autism and, working with BUZZ cinematographer Dan Mirolli, for Local Environmental and Agricultural Project, aka LEAP.
  • And Click & Pledge Foundation’s Bethany Teague, who created compelling videos starring Blacksburg Rescue Squad, Renaissance Music Academy, Rescue Mission of Roanoke, and Salem Education Foundation.