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roanoke virginia

Putting the buzz in business 961 540 Michael Hemphill

Putting the buzz in business

As originally broadcast November 15, 2023, on Blue Ridge PBS …

Since 2017, RAMP – the Regional Accelerator and Mentoring Program – has been the buzz for nearly 50 entrepreneurs throughout western Virginia.

From high-tech engineers to white-coated scientists, RAMP has provided expertise instruction, 1:1 mentorship, non-equity funding, office space and a host of other resources to help startup companies accelerate their business.

On this episode of BUZZ – our 39th! – we’ll feature RAMP’s incredible work and provide it with some accelerating of its own with some cutting-edge marketing help from a familiar face to BUZZ, Carrie Cousins of LeadPoint Digital.

BUZZing about Spikenard Honeybee Sanctuary watch party 900 506 Michael Hemphill

BUZZing about Spikenard Honeybee Sanctuary watch party

All are invited to our free Watch Party on Nov. 20 at 6:00 p.m. at Grandin Theatre premiering our newest BUZZ starring Spikenard Honeybee Sanctuary!

BUZZ Watch Party - Spikenard Honeybee Sanctuary


We think we know a thing or two about buzz, but we’ve got nothing on Spikenard Honeybee Sanctuary in Floyd County, Virginia. Founded in 2008, this 41-acre refuge buzzes year-round as a refuge that promotes sustainable and biodynamic beekeeping to help restore the health and vitality of the honeybee worldwide.

Poised to pollinate the U.S. and world with its mission, Spikenard turns to a man who knows his B’s — Bruce C. Bryan of 5Points Creative — for some bee-autiful marketing strategies that will give Spikenard even more … well, you know it. 

This episode is sponsored by the Community Foundation of the New River Valley.


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BUZZ kicks off Season 4 featuring The Hokie Way 749 299 Michael Hemphill

BUZZ kicks off Season 4 featuring The Hokie Way

News Release

September 25, 2023 (Roanoke, Va.) – Virginia Tech star basketball players Elizabeth Kitley and Sean Pedulla – along with Hokies football coach Brent Pry and women’s basketball coach Kenny Brooks – are featured in the Season 4 premier of BUZZ on Oct. 4 at 7 p.m. on Blue Ridge PBS.

Airing every Wednesday, BUZZ features the great work of nonprofit organizations in Southwest Virginia, and the marketing professionals affiliated with the American Advertising Federation of Roanoke who donate their time and talent helping charities attract more people to their cause.

The Season 4 premier – the 36th episode of BUZZ – stars The Hokie Way, a nonprofit that creates opportunities for Virginia Tech student-athletes to leverage their Name, Image, and Likeness (NIL) in support of other charitable causes, such as Feeding Southwest Virginia, LifeRing Foundation, and Boys & Girls Clubs of Southwest Virginia. 

“Since launching in 2020, we’ve been fortunate to feature nearly 50 organizations that represent the breadth and depth of charitable work in our communities: arts and culture, homelessness, literacy, outdoors recreation, suicide prevention, intellectual disabilities, and now college athletics,” said Michael Hemphill, BUZZ creator and host. “Our communities are strong because of nonprofits. We’re honored to share their missions on public television throughout Virginia and provide them with valuable marketing resources to help them create more buzz.” 

Other Season 4 BUZZ episodes in development are Spikenard Honeybee Sanctuary in Floyd County; RAMP (Regional Accelerator and Mentoring Program); and Arts Connect Neighbors in Roanoke.

All BUZZ episodes are available on demand at Hemphill also hosts the weekly radio show Buzz4Good! – interviewing nonprofit leaders throughout Southwest Virginia – on Saturdays at 4 p.m. on WFIR. Previous episodes are available on

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Michael Hemphill | Creator of Buzz4Good | | 540.556.2879
@buzz4good on Facebook, Instagram, YouTube, LinkedIn

New BUZZ: YMCA of Virginia’s Blue Ridge 900 508 Michael Hemphill

New BUZZ: YMCA of Virginia’s Blue Ridge

As originally broadcast June 28, 2023, on Blue Ridge PBS …

The Y is known as a great place for a workout. From its wellness centers, pools and fitness classes, the nonprofit offers all ages and abilities the means to exercise the body.

But the body is just one side of a triangle that also features “mind” and “spirit.” At the YMCA of Virginia’s Blue Ridge, that means a focus on monthly luncheons for older adults, multicultural gardening experiences, free water safety classes for schoolchildren, and fun after school activities for kids seeking a safe space from gang and gun violence.

Helping fund these programs is the annual Keith Willis Society Reception, which gets a boost from BUZZ’ own video marketing.

This 33rd episode of BUZZ is sponsored by Freedom First Credit Union, where people bank for good.

“It’s Here!” BUZZ highlights Arts & Economic Development 889 500 Michael Hemphill

“It’s Here!” BUZZ highlights Arts & Economic Development

As originally broadcast June 21, 2023, on Blue Ridge PBS …

Economic development folks often talk up a community’s quality of life when pitching new businesses. Somewhere in that mushy mix they may mention the local arts and culture – the symphony, art museum, playhouse and so on.

But on the stage of economic development, what role does Art really play?

In part 5 of our 6-episode partnership with the Roanoke Cultural Endowment and City of Roanoke, BUZZ shines the spotlight on this often minor character’s importance in recruiting, building and investing in economic projects.

Through the marketing team at LeadPoint Digital — and the song-writing talents of Bryan “Harvest Blaque” Hancock and J.P. Powell — BUZZ provides business leaders some much needed marketing resources to help pack the economic development house.

We thank Friendship for its sponsorship support of this episode!