Episode 5 of BUZZhttps://buzz4good.com/wp-content/uploads/2020/12/BUZZ-Episode-5-1024x576.jpg1024576Michael HemphillMichael Hemphillhttps://secure.gravatar.com/avatar/a6a857829caf7f6782e755583739a7bada8ee2337657049a39c4a972ff1e8f39?s=96&d=mm&r=g
Now playing on Blue RidgePBS and our YouTube channel: Episode 5 of BUZZ featuring Southwest Virginia Ballet REDUX!
Since being featured on the first episode of BUZZ in August 2020, Southwest Virginia Ballet has done amazing work leveraging both its marketing makeover by digital specialist Carrie Cousins, Wordsprint and Press Press Merch, and its new relationship with Blue Ridge PBS … a good partner to have during a pandemic when your main event of the year is a live performance in front of a packed auditorium.
Created and hosted by Michael Hemphill, this episode features Roanoke Symphony Orchestra’s David Stewart Wiley, Anderson Music Therapy, and iconic locations in Visit Virginia’s Blue Ridge including Taubman Museum of Art, The Hotel Roanoke, Berglund Center and Mill Mountain Star.
BUZZ receives Virginia Film Office Sponsorshiphttps://buzz4good.com/wp-content/uploads/2020/11/Virginia-Film-Office-and-BUZZ-1024x505.jpg1024505Michael HemphillMichael Hemphillhttps://secure.gravatar.com/avatar/a6a857829caf7f6782e755583739a7bada8ee2337657049a39c4a972ff1e8f39?s=96&d=mm&r=g
The Virginia Film Office has awarded BUZZ a prestigious sponsorship to continue production of our inspiring new television show in 2021.
“We are excited to support production of … BUZZ in Virginia, and we look forward to providing assistance on many levels, financial and logistical,” said Andrew Edmunds, Virginia Film Office director.
VFO’s support will help underwrite production of five new episodes featuring the great work nonprofits do in our communities, and the marketing professionals who help these life-giving organizations attract more donors and volunteers to their cause. Thank you Virginia Film Office! Virginia is for Film Lovers!
Meanwhile, three new episodes of BUZZ begin airing soon on Blue Ridge PBS:
Wednesday, December 2, 7 pm Since being featured on the first episode of BUZZ in August 2020, Southwest Virginia Ballet has done amazing work leveraging both its marketing makeover by digital specialist Carrie Cousins and Wordsprint, and its new relationship with Blue Ridge PBS … a good partner to have during a pandemic when your main event of the year is a live performance in front of a packed auditorium. See original episode.
Wednesday, December 9, 7 pm A day shelter for people suffering from homelessness, RAM House (Roanoke Area Ministries) came into episode 4 of BUZZ in August 2020 desperately seeking a younger generation of donors and volunteers. Since its appearance, RAM House has reaped many blessings from the pro bono digital marketing campaign from Wheeler Digital … chief among them, a new board member, plus a deeper partnership from its new #RamFam at Roanoke Catholic School! See original episode.
Wednesday, December 16, 7 pm Mountain Valley Charitable Foundation has made eastern Montgomery County, Virginia, the “community that could.” Over the last 15 years MVCF has redeveloped an abandoned nursing home into a wellness center, community center, museum and library; transformed an old fire station into a food pantry and thrift shop; created Old Town Fields concert venue out of a former high school football field; and founded the Eastmont Tomato Festival. Guiding the nonprofit with a pro bono rebranding are our friends from Wordsprint, who helped Mill Mountain Zoo in Episode 3.
The episode featuring Mountain Valley Charitable Foundation is sponsored in part by Branch Builds.
Election 2020 Message from BUZZ4Goodhttps://buzz4good.com/wp-content/uploads/2020/10/BUZZ-creator-Michael-Hemphill-talks-Election-2020-1024x576.jpg1024576Michael HemphillMichael Hemphillhttps://secure.gravatar.com/avatar/a6a857829caf7f6782e755583739a7bada8ee2337657049a39c4a972ff1e8f39?s=96&d=mm&r=g
“It’s cliche by now to call 2020 unprecedented … but the year has certainly offered a litany of struggles. At the same time, I look back and see that this year has also brought about BUZZ, my TV show that highlights the great work nonprofits do in our community … and the marketing pros who help them do more and better.
“Now here in 2020 we are coming up on Election Day. So much energy and resources have been poured into making sure people cast their vote by Nov. 3. And while that’s certainly important, there’s so much more that needs to be done in our country … hard work for which November 3 is just the beginning. It’s like thinking that the effort to make a good and long-lasting marriage ends on your wedding day.
“No, regardless of who wins this year’s election, there is substantial work that needs to be done by all of us to really make America great. I’ve said it frequently on BUZZ4Good’s TV show, podcast and social media, our political and governmental institutions seem to be failing, but our nonprofit organizations have increasingly stepped up to address the real issues in our communities: homelessness, racial injustice, the environment, health and income disparities, art and culture.
“As dark as this year has been, I’m asking this of everyone tuning in here … all the passion and energy and money that you’ve expended on our current politics … that after Election Day you devote the same amount and more to our country’s people through our nonprofit organizations. Together let’s all aspire to be a buzz4good in our communities.”
Take advantage of Free, Effective Google My Business Reviewshttps://buzz4good.com/wp-content/uploads/2020/10/IMG_9803.jpg489241Michael HemphillMichael Hemphillhttps://secure.gravatar.com/avatar/a6a857829caf7f6782e755583739a7bada8ee2337657049a39c4a972ff1e8f39?s=96&d=mm&r=g
One of the most cost-effective — and effective — marketing tools is your nonprofit’s FREE Google My Business profile. BUZZ creator Michael Hemphill recently invited colleagues to post a review on Buzz4Good’s Google My Business profile and was overwhelmed by, well, all the buzz! (If you’re inspired to do the same, just google “buzz4good” and in the Reviews section click some stars — preferably 5 of them — and write a sentence or two.)
New Episode on “Inside the Hive” podcasthttps://buzz4good.com/wp-content/uploads/2020/10/Screen-Shot-2020-10-14-at-12.54.43-PM-1024x640.png1024640Michael HemphillMichael Hemphillhttps://secure.gravatar.com/avatar/a6a857829caf7f6782e755583739a7bada8ee2337657049a39c4a972ff1e8f39?s=96&d=mm&r=g
In our Covid-quarantined world, are we screen-fatigued or is video still king in nonprofit marketing? How do you create a TV show with all the social distancing and masking guidelines? What is the biggest marketing need that nonprofits have? And how can a college student who is interested in marketing and design help?
Both on this podcast and BUZZ the TV show, BUZZ creator and host Michael Hemphill is used to being the one asking the questions. But Michael recently had the camera and microphone turned on him by Rachel Pattern Nunn, a first year Master’s of Fine Arts student in Virginia Tech’s Arts Leadership Program. Rachel’s research centers on the efficacy of visual storytelling for nonprofit marketing … especially at a time when the public is both overwhelmed by and hungry for digital content.
Are you ready for more BUZZ?https://buzz4good.com/wp-content/uploads/2020/09/BUZZ-logo-1024x576.jpg1024576Michael HemphillMichael Hemphillhttps://secure.gravatar.com/avatar/a6a857829caf7f6782e755583739a7bada8ee2337657049a39c4a972ff1e8f39?s=96&d=mm&r=g
We are buzzing with excitement to start production on new episodes of BUZZ, which will air December 2, 9 and 16 on Blue Ridge PBS!
December 2
Mountain Valley Charitable Foundation has made eastern Montgomery County, Virginia, the “community that could.” Over the last 15 years MVCF has redeveloped an abandoned nursing home into a wellness center, community center, museum and library; transformed an old fire station into a food pantry and thrift shop; created Old Town Fields concert venue out of a former high school football field; and founded the Eastmont Tomato Festival. Guiding the nonprofit with a pro bono rebranding are our friends from Wordsprint, who helped Mill Mountain Zoo in Episode 3.
December 9
Opera Roanoke’s theme for its upcoming season is “Find Your Voice.” BUZZ will help Opera Roanoke find its voice — visually at least — by featuring the nonprofit in a future episode while at the same time filming the company’s performance of Gustav Mahler’s “Das Lied von der Erde” (The Song of the Earth), which Opera Roanoke will premiere online Dec.13 to officially kickoff its 2020-21 season.
December 16
In August, BUZZ featured Southwest Virginia Ballet, Mill Mountain Zoo and RAM House among its original episodes. In this new episode we’ll look back to see how the nonprofits have incorporated their new marketing tools donated by Carrie Cousins, Wordsprint and Wheeler Digital … and discover some exciting new partnerships they developed by being on BUZZ!
Like all nonprofits, RAM House has been impacted by COVID-19 as it struggles to meet the growing needs of our community’s homeless population. While an older cadre of supporters helps the nonprofit provide food, clothing, a day shelter, and financial assistance for more than 100 people a day, Wheeler Digital donates its expertise to help RAM recruit younger volunteers and donors to sustain the organization’s work for years to come.
Since its founding in 1952, Mill Mountain Zoo has been a nursery rhyme-themed amusement park featuring exotic animals. Today, the iconic attraction’s focus on education and conservation is so radically different that the word “zoo” no longer applies. Wordsprint, a print marketing company based in Blacksburg, guides the zoo’s board and staff in crafting a new identity as it approaches its 70th birthday atop Mill Mountain.
Healing Strides of Virginia often refers to itself as one of the region’s “best-kept secrets” for its work providing therapeutic horse-riding services for people suffering from neurological disorders including children with autism and veterans with post-traumatic stress disorder. But thanks to a $25,000 “marketing makeover” by 5 Points Creative, the nonprofit based in Boones Mill is a secret no longer.
Episode 1 of BUZZhttps://buzz4good.com/wp-content/uploads/2020/08/BUZZ-episode-1-features-Southwest-Virginia-Ballet-and-Carrie-Cousins-1024x576.jpg1024576Michael HemphillMichael Hemphillhttps://secure.gravatar.com/avatar/a6a857829caf7f6782e755583739a7bada8ee2337657049a39c4a972ff1e8f39?s=96&d=mm&r=g
Now playing on Blue Ridge PBS and our YouTube channel: Episode 1 of BUZZ featuring Southwest Virginia Ballet receiving a pro bono marketing makeover from digital specialist Carrie Cousins, with appearances by Wordsprint, Press Press March, Anderson Music Therapy, and Roanoke Symphony Orchestra music director David Stewart Wiley.
From free classes for Roanoke City schoolchildren to free performances for families with special needs, Southwest Virginia Ballet has transformed lives throughout the state through dance, artistry, and passion … despite a website that features none of those things. As a 30th birthday gift to Southwest Virginia Ballet, digital marketing specialist Carrie Cousins provides the nonprofit with an online transformation of its own. This episode is the first of four featuring nonprofits in Roanoke, Virginia, struggling to survive the COVID-19 pandemic and hoping to thrive once it’s over.
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