On today’s show BUZZ creator Michael Hemphill talks Name, Image and Likeness or NIL, which allows college athletes to earn what is estimated to be more than $1 billion in 2023. NIL has transformed college athletics and created a new world rife with cynicism and greed.
But not at Virginia Tech … if The Hokie Way nonprofits has a say.
What is The Hokie Way? Listen as Virginia Tech alumnus and superfan Jim Petrine shares how The Hokie Way is transforming NILs into vehicles for positive change … and helping VT fulfill its mission of Ut Prosim, Latin for That I May Serve.
We also talk to one of The Hokie Way’s nonprofit partners, Boys & Girls Clubs of Southwest Virginia, about how they’re benefiting from the Names, Images and Likenesses of Virginia Tech athletes.
And Michael shares the origin story for the BUZZ television show.
