Posts Tagged :

marketing makeover

Buzz4Good Radio Hour talks Gun Control Nonprofits 1024 617 Michael Hemphill

Buzz4Good Radio Hour talks Gun Control Nonprofits

As a professor in Norris Hall, Catherine Koebel’s father would have been a victim of Virginia Tech’s 2007 mass shooting had his class started an hour earlier. Brenda Hale wasn’t as lucky: when she was a little girl, her father fatally shot her mother.

Listen to Buzz4Good

Now both have teamed up to launch an aspiring nonprofit – Groceries Not Guns – that seeks to stem this cycle of death one household at a time. Groceries Not Guns, along with the Roanoke chapter of the NAACP and Roanoke Quaker Meeting, is coordinating a buyback on June 25.  

While mass shootings like the tragedy in Uvalde, Texas receive a lot of media attention, they comprise just a fraction of the 45,000+ gun deaths – suicides, inner city homicides and accidental shootings – occurring each year in our country.

Such killings are just part of living in the United States.

Listen to BUZZ creator Michael Hemphill‘s conversation with the leaders of these organizations.

Also in this episode … a sneak peek at an upcoming BUZZ TV show episode featuring Brain Injury Services of Southwest Virginia.

Are you a nonprofit with an event that we could help promote? Or a marketing problem we could help fix? Contact us and we’ll share on an upcoming episode.

BUZZ Premier Party featuring Roanoke Arts Pop! 900 506 Michael Hemphill

BUZZ Premier Party featuring Roanoke Arts Pop!

Join us for a free special evening that highlights the Roanoke Valley’s arts and cultural organizations that collaborated March 4-6 for the amazing ROANOKE ARTS POP!

BUZZ first featured this arts extravaganza on Feb. 23 on Blue Ridge PBS. In this episode we previewed the weekend-long event coordinated by the Taubman Museum, the nonprofits eager to resume in-person performances and exhibits, and the marketing professionals at LeadPoint Digital who worked to give arts in Roanoke more “buzz.” 

On March 23, we invite you to a community Watch Party when Blue Ridge PBS broadcasts our newest episode showcasing the 32 organizations that participated in Roanoke Arts Pop! 

Watch Party on July 27

Name
  • 6:00 pm – Doors open (beer, wine, soft drinks and concessions available for purchase)
  • 6:30 pm – Encore showing of our Feb. 23 episode
  • 7:00 pm – Blue Ridge PBS premier of our new episode

These two shows are part of a 6-episode series that BUZZ is producing in 2022 – in partnership with the Roanoke Cultural Endowment and City of Roanoke – revolving around a collective arts and cultural marketing initiative for the Roanoke Valley. 

We thank Freedom First Credit Union for helping sponsor these episodes!

Episode 12 revisits Mill Mountain Zoo & EastMont Community Foundation 1024 576 Michael Hemphill

Episode 12 revisits Mill Mountain Zoo & EastMont Community Foundation

As originally broadcast June 16, 2021, on Blue Ridge PBS …

In 2020 BUZZ featured two nonprofits in dire need of a marketing makeover: Mill Mountain Zoo (Episode 3) and Mountain Valley Charitable Foundation (Episode 7).

Mill Mountain Zoo in Roanoke, Va., wondered if the word “zoo” had too negative a stereotype … nor best captured its mission and vision.

Meanwhile in Montgomery County, Va, Mountain Valley Charitable Foundation wondered if its name accurately described the community it served … after all there are lots of mountains and valleys.

Thankfully, marketing specialist Wordsprint was willing to provide pro bono rebranding for both organizations. In Episode 12, we revisit these nonprofits to see how they’ve incorporated Wordsprint’s marketing makeovers to help them achieve more … buzz!

BUZZ is a program of AAF Roanoke and is sponsored in part by the Virginia Film Office – VIRGINIA IS FOR FILM LOVERS.

BUZZ “shines” at Advertising Awards Gala 600 450 Michael Hemphill

BUZZ “shines” at Advertising Awards Gala

BUZZ creator Michael Hemphill was awarded the inaugural SHINE AWARD at Thursday’s Western Virginia American Advertising Awards Gala, hosted by AAF Roanoke.

The 2020-21 award was presented in recognition of BUZZ’ public service work helping nonprofit organizations through its TV show that airs on Blue Ridge PBS and, starting in April, on VPM public television serving Richmond-Charlottesville-Harrisonsburg.

“Our work wouldn’t be possible, though, without the American Advertising Federation of Roanoke and its membership of incredible marketing professionals who donate their time and talent to the nonprofits we feature,” says Hemphill. “They are the people who really shine on BUZZ.” 

Hemphill also credits his director of photography and editing, Dan Mirolli, “who brings the shine to our production in every episode.”

Now You can be in every episode 600 408 Michael Hemphill

Now You can be in every episode

Now you can literally be in every episode of BUZZ and help us feature even more nonprofits on our inspiring TV show!

BECOME A BUZZ HIVE MEMBER

As a BUZZ HIVE member through Patreon (for as little as $5/month) you’ll support our production costs AND enjoy exclusive membership benefits:

🐝 ON-SCREEN credit after every episode
🐝 SNEAK PEEKS at upcoming shows
🐝 Unique BUZZ merch
🐝 Access to POLLS to choose our next nonprofit
🐝 Behind-the-scenes VIDEOS on location
🐝 And more.

Your membership will provide a sustaining source of support so we can bring BUZZ — now airing on Blue Ridge PBS and VPM — to more worthy charitable organizations.

THANK YOU!