Why I regret #GivingTuesday
Now that Giving Tuesday is over, let me share why I regret Giving Tuesday.
Yesterday I received at least 43 emails from 27 different nonprofit organizations asking for my support on #GivingTuesday. This doesn’t count all the texts, social media posts and so forth.
Mind you, I don’t fault the nonprofits. They’re taking advantage of this one day — fabricated with good intentions, I’m sure, in 2012 — to inspire us to think beyond ourselves during the holiday hustle and donate to these organizations that bind us together when so many other institutions have failed.
But the unintended consequence of Giving Tuesday is a further relegation of nonprofits to subservient status. By hyping this one day for charitable giving, we suggest that the countless causes with which nonprofits grapple aren’t important the other 364 days.
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