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nonprofit marketing

#GivingTuesday tips & Tools from Buzz4Good! 1024 575 Michael Hemphill

#GivingTuesday tips & Tools from Buzz4Good!

On today’s Buzz4Good! Nonprofits+Marketing, AAF Roanoke president Carrie Cousins and BUZZ creator Michael Hemphill share strategies to help nonprofits make the most of #GivingTuesday. And Carrie offers a fantastic #GivingTuesday resource in her latest “No Budget Marketing Minute.”

Are you a nonprofit with an event that we could help promote? Or a marketing problem we could help fix? Contact us and we’ll share on an upcoming episode.

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Buzz4Good! is hosted by BUZZ creator Michael Hemphill and American Advertising Federation of Roanoke president Carrie Cousins, who has appeared on two episodes of the TV show BUZZ helping nonprofits with their digital marketing needs.

Habitat for Humanity of the New River Valley wraps up 2021 for BUZZ 900 518 Michael Hemphill

Habitat for Humanity of the New River Valley wraps up 2021 for BUZZ

As originally broadcast on Nov. 3, 2021, on Blue Ridge PBS …

Home is where the heart is, but it’s where your money is too. And for most of us money determines not only the type of home we can afford but its condition once we move in. 

For more than 35 years, Habitat for Humanity of the New River Valley has been dedicated to building quality affordable housing for low-income families.

Now the nonprofit embarks on a visionary new mission: creating task forces in individual communities that can serve as first responders for people in need of critical home repair. Helping Habitat launch this initiative are our friends at 5Points Creative, plus a familiar face to BUZZ, Eastmont Community Foundation, which we featured in December 2020.

Together, they’re working to build a program that may one day become a model for our entire country … ensuring that the real value of our homes isn’t measured in dollars, but in heart. 

BUZZ Season 2 Premiers with C.A.T.S. 600 375 Michael Hemphill

BUZZ Season 2 Premiers with C.A.T.S.

“I don’t want to say insurance doesn’t care, they just don’t understand. If it doesn’t affect you, you don’t understand.”

More than 1,000 Virginia families each year struggle to afford costly wheelchairs, walkers, standers and strollers for their special needs children.

Thankfully, there’s Children’s Assistive Technology Service, aka C.A.T.S., a nonprofit providing children across the state with refurbished pediatric rehabilitation equipment … all at no cost.

Helping fund C.A.T.S.’ mission is an annual Halloween event, Hallowheels. Our good friends at 5Points Creative – with generous help by EZRampz Mobility Solutions, WDBJ7 and WWBT – are back with a fantastic marketing campaign to get more people to know about, and financially support, this life-changing event.

Kicking off Season 2 of BUZZ, our episode on C.A.T.S. aired Sept. 22 on Blue Ridge PBS.

We thank ABLENow for the generous sponsorship support of this episode. ABLENow helps individuals with disabilities save money to pay for qualified expenses, without being taxed on the earnings — and in most cases, without losing eligibility for certain means-tested benefit programs.

Christiansburg Institute wraps 1st season of BUZZ 900 538 Michael Hemphill

Christiansburg Institute wraps 1st season of BUZZ

BUZZ concluded its first season in August 2021 with a special two-part episode featuring the Christiansburg Institute. Watch both parts now on our YouTube channel!

For 100 years, the Christiansburg Institute stood as one of the finest schools for Black Americans in Virginia. Founded in 1866 just a year after the Civil War put an end to slavery, Christiansburg Institute became a testament to African-American self-preservation, educating thousands of students on its 185-acre campus. Education giants such as Booker T. Washington served as superintendent.

But in 1966 school integration finally took hold in Virginia … and Christiansburg Institute’s legacy was quite literally whitewashed away. Its academic buildings were shuttered. Its students scattered to previously whites-only schools. Its land subdivided and sold off. Today all that’s left is one abandoned building on four acres.

But there’s a group of passionate people dedicated to preserving its history … and creating a catalyst for community conversations, racial justice and change. Helping them is Spectrum Media Solutions, which designed and donated a new website so they can share their story to a national audience.

BUZZ is a program of AAF Roanoke and is sponsored in part by the Virginia Film Office.

Celebrate BUZZ Anniversary on Aug. 3 630 485 Michael Hemphill

Celebrate BUZZ Anniversary on Aug. 3

It’s hard to believe that BUZZ made its Blue Ridge PBS debut on Aug. 5, 2020, with episode 1 featuring Southwest Virginia Ballet and marketing specialist Carrie Cousins.

We invite you to CELEBRATE our anniversary and PREVIEW our 13th episode on Tuesday, Aug. 3, at 6:30 pm at the Grandin Theatre. The event is free. Beer, wine, soft drinks, popcorn and candy will be available for purchase from the Grandin. (Pre-party for AAF Roanoke members and previous stars and supporters of BUZZ starts at 6:00 pm).

The event is free. Beer, wine, soft drinks, popcorn and candy will be available for purchase from the Grandin.

Register for BUZZ Anniversary

Our newest BUZZ is a special two-part show featuring the Christiansburg Institute, with Spectrum Media Solutions, that airs Aug. 4 and Aug. 11 on Blue Ridge PBS. 

For 100 years, the Christiansburg Institute stood as one of the finest schools for Black Americans in Virginia. Founded in 1866 just a year after the Civil War put an end to slavery, Christiansburg Institute became a testament to African-American self-preservation, educating thousands of students on its 185-acre campus. Education giants such as Booker T. Washington served as superintendent. 

But in 1966 school integration finally took hold in Virginia … and Christiansburg Institute’s legacy was quite literally whitewashed away. Its academic buildings were shuttered. Its students scattered to previously whites-only schools. Its land subdivided and sold off. Today all that’s left is one abandoned building on four acres.

But there’s a group of passionate people dedicated to preserving its history … and creating a catalyst for community conversations, racial justice and change. 

We thank Woods Rogers Attorneys at Law, Community Foundation of the New River Valley, and Partners in Financial Planning for their sponsorship support of this episode … and all of you who have been part of BUZZ during our inaugural year.