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nonprofit marketing

The Hokie Way kicks off Season 4 900 505 Michael Hemphill

The Hokie Way kicks off Season 4

As originally broadcast October 4, 2023, on Blue Ridge PBS …

Virginia Tech sports fans are understandably passionate about how its teams perform on the field and court. But for nonprofits throughout Virginia there’s as much enthusiasm for what the Hokies are doing outside of the games to further their missions in the community.

That’s due to another nonprofit in and of itself: The Hokie Way. The Hokie’s Way mission is to create opportunities for Virginia Tech student-athletes to leverage their Name, Image, and Likeness (NIL) in support of charitable organizations.

On today’s episode of BUZZ, we will feature head football coach Brent Pry, women’s basketball coach Kenny Brooks, and two of our favorite Hokies: Liz Kitley and Sean Pedulla, in hopes we can help The Hokie Way score more buzz of its own.

Funding for this episode is generously provided by Partners in Financial Planning and EvolutionHR.

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BUZZ kicks off Season 4 featuring The Hokie Way 749 299 Michael Hemphill

BUZZ kicks off Season 4 featuring The Hokie Way

News Release

September 25, 2023 (Roanoke, Va.) – Virginia Tech star basketball players Elizabeth Kitley and Sean Pedulla – along with Hokies football coach Brent Pry and women’s basketball coach Kenny Brooks – are featured in the Season 4 premier of BUZZ on Oct. 4 at 7 p.m. on Blue Ridge PBS.

Airing every Wednesday, BUZZ features the great work of nonprofit organizations in Southwest Virginia, and the marketing professionals affiliated with the American Advertising Federation of Roanoke who donate their time and talent helping charities attract more people to their cause.

The Season 4 premier – the 36th episode of BUZZ – stars The Hokie Way, a nonprofit that creates opportunities for Virginia Tech student-athletes to leverage their Name, Image, and Likeness (NIL) in support of other charitable causes, such as Feeding Southwest Virginia, LifeRing Foundation, and Boys & Girls Clubs of Southwest Virginia. 

“Since launching in 2020, we’ve been fortunate to feature nearly 50 organizations that represent the breadth and depth of charitable work in our communities: arts and culture, homelessness, literacy, outdoors recreation, suicide prevention, intellectual disabilities, and now college athletics,” said Michael Hemphill, BUZZ creator and host. “Our communities are strong because of nonprofits. We’re honored to share their missions on public television throughout Virginia and provide them with valuable marketing resources to help them create more buzz.” 

Other Season 4 BUZZ episodes in development are Spikenard Honeybee Sanctuary in Floyd County; RAMP (Regional Accelerator and Mentoring Program); and Arts Connect Neighbors in Roanoke.

All BUZZ episodes are available on demand at buzz4good.com/episodes. Hemphill also hosts the weekly radio show Buzz4Good! – interviewing nonprofit leaders throughout Southwest Virginia – on Saturdays at 4 p.m. on WFIR. Previous episodes are available on buzz4good.com/podcast.

# # #

Contact:
Michael Hemphill | Creator of Buzz4Good
buzz4good.com | michael@buzz4good.com | 540.556.2879
@buzz4good on Facebook, Instagram, YouTube, LinkedIn

BUZZ Watch Party starring The Hokie Way 900 506 Michael Hemphill

BUZZ Watch Party starring The Hokie Way

Join our free watch party on Sept. 21 at McClain’s at First & Main in Blacksburg for our Season 4 premier of our newest BUZZ starring The Hokie Way!

BUZZ Watch Party - The Hokie Way

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About the episode:

Virginia Tech sports fans are understandably passionate about how its teams perform on the field and court. But for nonprofits throughout Virginia there’s as much enthusiasm for what the Hokies are doing outside of the games to further their missions in the community.

That’s due to another nonprofit in and of itself: The Hokie Way.

The Hokie’s Way mission is to create opportunities for Virginia Tech student-athletes to leverage their Name, Image, and Likeness (NIL) in support of charitable organizations.

On today’s episode of BUZZ, we will feature head football coach Brent Pry, women’s basketball coach Kenny Brooks, and two of our favorite Hokies: Liz Kitley and Sean Pedulla, in hopes we can help The Hokie Way score more buzz of its own.

This episode airs Oct. 4, 2023, on Blue Ridge PBS and our YouTube channel.

Funding for this episode is generously provided by Partners in Financial Planning and EvolutionHR.

 

BUZZ Watch Party featuring Alta Mons 900 506 Michael Hemphill

BUZZ Watch Party featuring Alta Mons

All are invited to our Season 3 finale “sneak peek” watch party starring Alta Mons on August 23, 2023, at 6:00 pm at First United Methodist Church in Salem, Va. The episode airs August 30, 7:00 pm, on Blue Ridge PBS.

BUZZ Watch Party - The Hokie Way

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Alta Mons is best known for its four weeks of summer camp where kids can disconnect from their technological lives and engage with nature’s beauty.

But what about the other 48 weeks of the year? The 850-acre nonprofit in eastern Montgomery County, Va., wishes more people knew about its year-round offerings: RV and tent camping, dining and lodging facilities, swimming, fishing, hiking, ropes courses and much more. It’s an ideal setting for church and corporate retreats, family reunions, weddings, even a music video!

BUZZ seeks to turn this “best kept secret” into a must-see destination with the help of another nonprofit, Friends of the Blue Ridge, and the tourism marketing expertise of EddyAlexander.

Funding for this program comes from:
James A. Meador Foundation
Eastmont Community Foundation

This BUZZ is personal 900 506 Michael Hemphill

This BUZZ is personal

As originally broadcast July 26, 2023, on Blue Ridge PBS …

Twenty years ago I was new to the nonprofit world working on my first project in my community of Shawsville, Virginia: revitalizing an abandoned nursing home into a community center. 

Our group of volunteers had little money and no experience, but one organization was willing to believe in us and award us our first grant: The Community Foundation of the New River Valley. 

What an honor it has been to produce our newest BUZZ featuring the Community Foundation’s work helping hundreds of nonprofits throughout Virginia’s New River Valley. Thank you 5Points Creative and Bruce C. Bryan for providing the buzz for the Foundation as it coordinated its 10 annual — and biggest ever — GiveLocalNRV!

About the episode:

Founded in 1994 with just $8, the Community Foundation of the New River Valley today claims more than 200 funds and $15 million in assets from which it awards each year $500,000+ in grants and scholarships. Hundreds of nonprofits — and thousands of individuals — have been helped by this vital organization.

One of the big events that it hosts each year for the region’s nonprofit community is Give Local NRV, which celebrates its 10th anniversary in 2023. Returning to BUZZ for its seventh episode, 5Points Creative gives a major marketing boost to the Community Foundation for this milestone occasion.