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nonprofit marketing

Celebrate BUZZ Anniversary on Aug. 3 630 485 Michael Hemphill

Celebrate BUZZ Anniversary on Aug. 3

It’s hard to believe that BUZZ made its Blue Ridge PBS debut on Aug. 5, 2020, with episode 1 featuring Southwest Virginia Ballet and marketing specialist Carrie Cousins.

We invite you to CELEBRATE our anniversary and PREVIEW our 13th episode on Tuesday, Aug. 3, at 6:30 pm at the Grandin Theatre. The event is free. Beer, wine, soft drinks, popcorn and candy will be available for purchase from the Grandin. (Pre-party for AAF Roanoke members and previous stars and supporters of BUZZ starts at 6:00 pm).

The event is free. Beer, wine, soft drinks, popcorn and candy will be available for purchase from the Grandin.

Register for BUZZ Anniversary

Our newest BUZZ is a special two-part show featuring the Christiansburg Institute, with Spectrum Media Solutions, that airs Aug. 4 and Aug. 11 on Blue Ridge PBS. 

For 100 years, the Christiansburg Institute stood as one of the finest schools for Black Americans in Virginia. Founded in 1866 just a year after the Civil War put an end to slavery, Christiansburg Institute became a testament to African-American self-preservation, educating thousands of students on its 185-acre campus. Education giants such as Booker T. Washington served as superintendent. 

But in 1966 school integration finally took hold in Virginia … and Christiansburg Institute’s legacy was quite literally whitewashed away. Its academic buildings were shuttered. Its students scattered to previously whites-only schools. Its land subdivided and sold off. Today all that’s left is one abandoned building on four acres.

But there’s a group of passionate people dedicated to preserving its history … and creating a catalyst for community conversations, racial justice and change. 

We thank Woods Rogers Attorneys at Law, Community Foundation of the New River Valley, and Partners in Financial Planning for their sponsorship support of this episode … and all of you who have been part of BUZZ during our inaugural year. 

C.A.T.S. to be featured on upcoming BUZZ 720 518 Michael Hemphill

C.A.T.S. to be featured on upcoming BUZZ

We are BUZZing 🐝 to announce that we start production later this month on a new episode featuring Children’s Assistive Technology Service — a no-cost resource for children with disabilities in Virginia who need adaptive equipment and whose families have limited resources.

The episode will air in September on Blue Ridge PBS and VPM. Sponsorship support for this show is being provided by ABLEnow, which helps individuals with disabilities save money to pay for qualified expenses, without being taxed on the earnings — and in most cases, without losing eligibility for certain means-tested benefit programs.

Thank you, ABLEnow, for being a buzz4good for Virginia families in need!

Episode 12 revisits Mill Mountain Zoo & EastMont Community Foundation 1024 576 Michael Hemphill

Episode 12 revisits Mill Mountain Zoo & EastMont Community Foundation

As originally broadcast June 16, 2021, on Blue Ridge PBS …

In 2020 BUZZ featured two nonprofits in dire need of a marketing makeover: Mill Mountain Zoo (Episode 3) and Mountain Valley Charitable Foundation (Episode 7).

Mill Mountain Zoo in Roanoke, Va., wondered if the word “zoo” had too negative a stereotype … nor best captured its mission and vision.

Meanwhile in Montgomery County, Va, Mountain Valley Charitable Foundation wondered if its name accurately described the community it served … after all there are lots of mountains and valleys.

Thankfully, marketing specialist Wordsprint was willing to provide pro bono rebranding for both organizations. In Episode 12, we revisit these nonprofits to see how they’ve incorporated Wordsprint’s marketing makeovers to help them achieve more … buzz!

BUZZ is a program of AAF Roanoke and is sponsored in part by the Virginia Film Office – VIRGINIA IS FOR FILM LOVERS.

BUZZ features Blue Ridge Women’s Center 600 337 Michael Hemphill

BUZZ features Blue Ridge Women’s Center

As originally broadcast on May 5, 2021, on Blue Ridge PBS …

A woman confronting an unexpected pregnancy too often doesn’t know where to turn. Blue Ridge Women’s Center wants her to turn to the nonprofit and its free resources that support her pregnancy, her transition to motherhood, or her decision to make an adoption plan. 

Through an array of radio stations and digital marketing pros, Mel Wheeler, Inc., is spreading the nonprofit’s mission to help women “feel empowered to make the best decision for themselves and their families.”

This episode is sponsored in part by Beacon Wealth Consultants.

BUZZ Episode 9 featuring Virginia 811 600 337 Michael Hemphill

BUZZ Episode 9 featuring Virginia 811

As originally broadcast on April 14, 2021, on Blue Ridge PBS …

You wouldn’t think underground utilities would inspire much emotion … until you meet the folks working at Virginia 811. For them, protecting the state’s electric, gas, water, sewer and telecommunications lines is as vital an act of citizenship as voting.

Helping their quest to make more Virginians “know what’s below” before before they start digging is digital marketing specialist Carrie Cousins, president of AAF Roanoke.