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BUZZ Creator Named to Virginia Business “100 People to Meet in 2024”

BUZZ Creator Named to Virginia Business “100 People to Meet in 2024” 810 540 Michael Hemphill

BUZZ creator Michael Hemphill has been named to the Virginia Business list of “100 People to Meet in 2024.”

Appearing in the December 2023 issue, Hemphill was part of the “Impact Makers” category:

A native of Birmingham, Alabama, Michael Hemphill moved to Virginia in 1997 when his wife was doing her residency in family medicine. Since then, Roanoke’s been his home and he’s helped tell the region’s stories throughout his career, including as a former reporter for The Roanoke Times, as a marketer, and now as host of the Blue Ridge PBS TV show “Buzz.” The show’s focus is on nonprofit groups in the Roanoke and New River Valley regions and the good they’re accomplishing. Hemphill also started Buzz4Good, a pro bono marketing company that helps attract volunteers and donors to nonprofit organizations. Outside of work, Hemphill enjoys traveling, and in 2015 he followed the FIFA Women’s World Cup in Canada, catching soccer matches across 8,000 miles and five time zones.

Read all about it here.

BUZZ TV show featuring nonprofits comes to Birmingham

BUZZ TV show featuring nonprofits comes to Birmingham 1024 576 Michael Hemphill


November 14, 2023 (Birmingham, Ala.) – Birmingham native Michael Hemphill is bringing his show BUZZ – featuring nonprofit organizations receiving pro bono marketing makeovers – to Alabama Public Television in December.

Hemphill will host a free sneak peek “Brunch with BUZZ” watch party on Saturday, Dec. 2, at 10 a.m. at Sidewalk Cinema for the four episodes starring the nonprofits:


  • Children of Slain Police Officers, which provides college scholarships to children whose parents were killed in the line of duty while serving in the Birmingham Police Department.
  • Bundles of Hope Diaper Bank, which each month distributes more than 150,000 free diapers and other essential products to 3,300 low-income families in Central Alabama.
  • Studio by the Tracks, a studio and gallery for artists with autism, providing a social network and career path that enriches artists’ lives and betters the community.
  • Hispanic Interest Coalition of Alabama, a community development and advocacy organization that champions economic equality, civic engagement, and social justice for Latino families.

Martin Advertising and Swell Fundraising provide the pro bono marketing “buzz” in the shows.

Launched in 2020, BUZZ airs on public television in Virginia – and on YouTube – and features the great work that nonprofits do in our communities, and the marketing pros who donate their time and talent to help these life-giving organizations attract more donors, volunteers and clients to their cause. Episodes are available on demand at

“From arts and culture, homelessness, literacy, outdoors recreation, suicide prevention, intellectual disabilities, even college athletics, nonprofits make our communities stronger and richer,” says Hemphill, BUZZ creator and host. “I’m thrilled to be back home and feature the mission of these four incredible nonprofits and provide them with more buzz.”

Hemphill worked with a team from his alma mater, Birmingham-Southern College, to produce the shows. Funding for the production comes in part from the Mike and Gillian Goodrich Foundation.

“Brunch with BUZZ” will include light hors d’oeuvres, Bloody Mary’s, mimosas and coffee, and an opportunity for the greater Birmingham community to meet and greet the stars in these shows and learn more about their missions. Free registration at The episodes will begin airing December 15 on Alabama Public Television.


Michael Hemphill
Creator & Producer, BUZZ
540.556.2879 |

Putting the buzz in business

Putting the buzz in business 961 540 Michael Hemphill

As originally broadcast November 15, 2023, on Blue Ridge PBS …

Since 2017, RAMP – the Regional Accelerator and Mentoring Program – has been the buzz for nearly 50 entrepreneurs throughout western Virginia.

From high-tech engineers to white-coated scientists, RAMP has provided expertise instruction, 1:1 mentorship, non-equity funding, office space and a host of other resources to help startup companies accelerate their business.

On this episode of BUZZ – our 39th! – we’ll feature RAMP’s incredible work and provide it with some accelerating of its own with some cutting-edge marketing help from a familiar face to BUZZ, Carrie Cousins of LeadPoint Digital.

BUZZ is proud to present the Blue Ridge Jamboree on Nov. 2

BUZZ is proud to present the Blue Ridge Jamboree on Nov. 2 1024 576 Michael Hemphill

We are thrilled to be the presenting sponsor of the “Blue Ridge Jamboree: ON THE RISE” showcase of our region’s top artists ages 25 and younger on Thursday, Nov. 2, 7:00 pm at the Jefferson Center in Roanoke.

From bluegrass bands and gospel singers to Southwest Virginia’s preeminent children’s choir, the Blue Ridge Jamboree is an inspiring event, featuring a bunch of buzz4good, that you will not want to miss!

The lineup includes:

  • A Mighty Friendly Mountain
  • Addie Levy trio
  • Appalachian Roots 
  • Bayla Davis
  • The Brothers Young
  • Meg Corbett
  • Shamyila Dungee
  • Eric + Addie
  • Newfound Gap
  • Old Time Rowdies
  • Riley Parks
  • Roanoke Valley Children’s Choir
  • 610 Jazz

All proceeds of The Blue Ridge Jamboree will support FRIENDS of the Blue Ridge’s Lynn Davis Scholarship program, which funds students who are pursuing college degrees with a commitment to enhance the natural beauty, ecological vitality, and cultural distinctiveness of Virginia’s Blue Ridge region.

The Hokie Way kicks off Season 4

The Hokie Way kicks off Season 4 900 505 Michael Hemphill

As originally broadcast October 4, 2023, on Blue Ridge PBS …

Virginia Tech sports fans are understandably passionate about how its teams perform on the field and court. But for nonprofits throughout Virginia there’s as much enthusiasm for what the Hokies are doing outside of the games to further their missions in the community.

That’s due to another nonprofit in and of itself: The Hokie Way. The Hokie’s Way mission is to create opportunities for Virginia Tech student-athletes to leverage their Name, Image, and Likeness (NIL) in support of charitable organizations.

On today’s episode of BUZZ, we will feature head football coach Brent Pry, women’s basketball coach Kenny Brooks, and two of our favorite Hokies: Liz Kitley and Sean Pedulla, in hopes we can help The Hokie Way score more buzz of its own.

Funding for this episode is generously provided by Partners in Financial Planning and EvolutionHR.

buzz4good buzz logo

BUZZ kicks off Season 4 featuring The Hokie Way

BUZZ kicks off Season 4 featuring The Hokie Way 749 299 Michael Hemphill

News Release

September 25, 2023 (Roanoke, Va.) – Virginia Tech star basketball players Elizabeth Kitley and Sean Pedulla – along with Hokies football coach Brent Pry and women’s basketball coach Kenny Brooks – are featured in the Season 4 premier of BUZZ on Oct. 4 at 7 p.m. on Blue Ridge PBS.

Airing every Wednesday, BUZZ features the great work of nonprofit organizations in Southwest Virginia, and the marketing professionals affiliated with the American Advertising Federation of Roanoke who donate their time and talent helping charities attract more people to their cause.

The Season 4 premier – the 36th episode of BUZZ – stars The Hokie Way, a nonprofit that creates opportunities for Virginia Tech student-athletes to leverage their Name, Image, and Likeness (NIL) in support of other charitable causes, such as Feeding Southwest Virginia, LifeRing Foundation, and Boys & Girls Clubs of Southwest Virginia. 

“Since launching in 2020, we’ve been fortunate to feature nearly 50 organizations that represent the breadth and depth of charitable work in our communities: arts and culture, homelessness, literacy, outdoors recreation, suicide prevention, intellectual disabilities, and now college athletics,” said Michael Hemphill, BUZZ creator and host. “Our communities are strong because of nonprofits. We’re honored to share their missions on public television throughout Virginia and provide them with valuable marketing resources to help them create more buzz.” 

Other Season 4 BUZZ episodes in development are Spikenard Honeybee Sanctuary in Floyd County; RAMP (Regional Accelerator and Mentoring Program); and Arts Connect Neighbors in Roanoke.

All BUZZ episodes are available on demand at Hemphill also hosts the weekly radio show Buzz4Good! – interviewing nonprofit leaders throughout Southwest Virginia – on Saturdays at 4 p.m. on WFIR. Previous episodes are available on

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Michael Hemphill | Creator of Buzz4Good | | 540.556.2879
@buzz4good on Facebook, Instagram, YouTube, LinkedIn

This BUZZ is personal

This BUZZ is personal 900 506 Michael Hemphill

As originally broadcast July 26, 2023, on Blue Ridge PBS …

Twenty years ago I was new to the nonprofit world working on my first project in my community of Shawsville, Virginia: revitalizing an abandoned nursing home into a community center. 

Our group of volunteers had little money and no experience, but one organization was willing to believe in us and award us our first grant: The Community Foundation of the New River Valley

What an honor it has been to produce our newest BUZZ featuring the Community Foundation’s work helping hundreds of nonprofits throughout Virginia’s New River Valley. Thank you 5Points Creative and Bruce C. Bryan for providing the buzz for the Foundation as it coordinated its 10 annual — and biggest ever — GiveLocalNRV!

About the episode:

Founded in 1994 with just $8, the Community Foundation of the New River Valley today claims more than 200 funds and $15 million in assets from which it awards each year $500,000+ in grants and scholarships. Hundreds of nonprofits — and thousands of individuals — have been helped by this vital organization.

One of the big events that it hosts each year for the region’s nonprofit community is Give Local NRV, which celebrates its 10th anniversary in 2023. Returning to BUZZ for its seventh episode, 5Points Creative gives a major marketing boost to the Community Foundation for this milestone occasion.

New BUZZ: YMCA of Virginia’s Blue Ridge

New BUZZ: YMCA of Virginia’s Blue Ridge 900 508 Michael Hemphill

As originally broadcast June 28, 2023, on Blue Ridge PBS …

The Y is known as a great place for a workout. From its wellness centers, pools and fitness classes, the nonprofit offers all ages and abilities the means to exercise the body.

But the body is just one side of a triangle that also features “mind” and “spirit.” At the YMCA of Virginia’s Blue Ridge, that means a focus on monthly luncheons for older adults, multicultural gardening experiences, free water safety classes for schoolchildren, and fun after school activities for kids seeking a safe space from gang and gun violence.

Helping fund these programs is the annual Keith Willis Society Reception, which gets a boost from BUZZ’ own video marketing.

This 33rd episode of BUZZ is sponsored by Freedom First Credit Union, where people bank for good.

“It’s Here!” BUZZ highlights Arts & Economic Development

“It’s Here!” BUZZ highlights Arts & Economic Development 889 500 Michael Hemphill

As originally broadcast June 21, 2023, on Blue Ridge PBS …

Economic development folks often talk up a community’s quality of life when pitching new businesses. Somewhere in that mushy mix they may mention the local arts and culture – the symphony, art museum, playhouse and so on.

But on the stage of economic development, what role does Art really play?

In part 5 of our 6-episode partnership with the Roanoke Cultural Endowment and City of Roanoke, BUZZ shines the spotlight on this often minor character’s importance in recruiting, building and investing in economic projects.

Through the marketing team at LeadPoint Digital — and the song-writing talents of Bryan “Harvest Blaque” Hancock and J.P. Powell — BUZZ provides business leaders some much needed marketing resources to help pack the economic development house.

We thank Friendship for its sponsorship support of this episode!

New podcast: Memorial Day Special features nonprofits caring for veterans

New podcast: Memorial Day Special features nonprofits caring for veterans 900 900 Michael Hemphill

Here on Memorial Day weekend Buzz4Good creator Michael Hemphill features four nonprofits that serve veterans: 

  • Healing Strides of Virginia
  • The Least of These homeless ministry
  • Total Action for Progress
  • Stop Soldier Suicide. 

Michael praises the missions of these organizations, which work  each day to help veterans with housing, food, transportation and healing and, in the extreme, from harming themselves. 

Michael also explores why these nonprofits are needed in a country that claims to value the service of those sent overseas to fight our wars. 

Are you a nonprofit with an event that we could help promote? Or a marketing problem we could help fix? Contact us and we’ll share on an upcoming episode.